David Finch

David Finch

Tomorrow all eyes will be focused on the 135th running of the Kentucky Derby: The fastest two minutes in sports. Here in Louisville, this event is not just a horse race, but a two-week celebration that ends with a spectacular event. This event is an opportunity for guests who visit the river city to experience southern hospitality, see the most creative array of hats and consume everyone’s favorite, the mint julep.

However, at the crux of all of this is the challenge to pick the winner. If you’re feeling really lucky then you’ll try to pick the top two horses, known as the exacta bet. If you think your handicapping skills can see beyond the top two finishers, then you bet on the top three horses, known as the trifecta. The trifecta is a fun bet and if you win it usually has a nice payoff.

A Day at the Social Media Track

As social media becomes more accepted by the masses, there are a lot of different approaches on what it means, how it looks and how to measure its success. If you don’t believe me monitor how the last 100 of your Twitter followers are using it.
Here’s my social media trifecta and how I’m engaging the communities I’m a part of.

Finish of the 11th Race - Day 216
Image by Velo Steve via Flickr

Listening
My first pick is the art of listening. I was taught at a very young age that I could learn a lot more by listening. This has carried over to how I approach both my online and offline world. I’m always more interested in what you are doing and thinking.

Whether you’re monitoring your personal brand or a major corporate brand you can learn more about your community and your consumers if you’re willing to listen and learn. I’ve discovered that the more I’m willing to listen, the easier it is for people to trust and connect. For me personally, this is #1 for me.

Sharing

For whatever reason sharing is not something that comes easy for many. Personally, the number one sign for me when I watch others embrace social media is their willingness to share something that hasn’t been created by them. One way to gauge someone’s “share-o-meter” is by watching his or her Twitter stream. If it’s all about their company, their blog post, their latest book etc. etc. then you know that they haven’t bought into to the sharing aspect of social media. They see the value of promoting themselves, but limit themselves by not promoting the creativity of others.

Exposure
Social media and social networking has to ability to put you in front of individuals that you would never have the opportunity to meet no matter how many networking events you can attend. With this exposure can come recognition, if you’re willing to except the fundamentals of listening, sharing or adding value to the community.

With this exposure must come respect for those that have been willing to become a part of your community. For me, it’s a must that I respect their opinion, their time, and their differences and hopefully it provides an opportunity for a face-to-face meeting.

These are my social media trifecta picks. What are yours and how are you using them to build relationships and trust?

Leave a comment. I would love to hear your feedback.

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About David Finch

David Finch

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://donnajgamache.wordpress.com DonnaJGamache

    I agree 100%. If the platforms that you choose, on top of this strategy, work together to build your visibility, you've really got something. That's where I am right now, and every day I think another thing to add, tweek, etc., to build traffic. Best regards, DJG

  • http://donnajgamache.wordpress.com DonnaJGamache

    I agree 100%. If the platforms that you choose, on top of this strategy, work together to build your visibility, you've really got something. That's where I am right now, and every day I think another thing to add, tweek, etc., to build traffic. Best regards, DJG

  • http://amymengel.com amymengel

    Great post David – I would box all three of those and you can't go wrong… and maybe add “Teaching” for the superfecta!

    @amymengel

    • http://www.davidsfinch.com David Finch

      Amy, boxing the trifecta is always a smart move! Adding teaching to the mix and the supertrifecta is close in sight.

  • http://amymengel.com amymengel

    Great post David – I would box all three of those and you can't go wrong… and maybe add “Teaching” for the superfecta!

    @amymengel

  • http://outingmyinnergeek.wordpress.com Wendy

    David, I couldn't agree with you more. A broader part of 'sharing' though is 'conversing'. When evaluating someone to follow on Twitter, the first thing I look at in their stream is a glance at how one way or two way their conversation is. It's great to share great articles and spread the love, but if you don't respond to and engage your community, it's still just a one way flow of information (Twitter ie – you retweet but you don't reply).

    • http://www.davidsfinch.com David Finch

      Wendy, you're absolutely right! Conversing has to go hand-in-hand with sharing. It's just as important as “sharing articles and spreading the love.”

      Thanks for your feedback!

  • http://outingmyinnergeek.wordpress.com Wendy

    David, I couldn't agree with you more. A broader part of 'sharing' though is 'conversing'. When evaluating someone to follow on Twitter, the first thing I look at in their stream is a glance at how one way or two way their conversation is. It's great to share great articles and spread the love, but if you don't respond to and engage your community, it's still just a one way flow of information (Twitter ie – you retweet but you don't reply).

  • http://www.birdtech.net Janet Green

    David, my heart skipped a beat when I saw the title of your post – I thought, “OH NO, the socmed trifecta is MY concept! I should've published it first!!” (If you knew me, you'd know that's because I have a lot of good ideas but I almost always hold them back – then when someone else says what I was going to say, I think, “Well my instincts are good – I should put them out there more!” It's a pattern I've been noticing about myself more and more lately.)

    Anyway, what I appreciate here is that #1, you are right-on about the three items you list, and #2, you are thinking bigger than I was – your trifecta covers the bigger picture. (Mine is more about the tools – and which three I think are most effective in combination, at least at this point in time.)

    Re: sharing and how others may find it difficult – this was probably the hardest part for me to embrace when I started a now-defunct small business marketing blog a few years ago. (“Wait – I'm expected to give away my expertise?!” Fortunately, I was enough of a writer that ego took over and I decided I needed to put the stuff out there more than I needed to protect it! :)

    The other side of sharing – meaning sharing things you didn't personally create – is also tricky. The best example in blogging is the out-bound link.. “Why should I link out to other blogs when that will only send readers away from my page?” Again, big enough ego here to believe they will come back, and I will find favor with them because I was the resource who gave them the good links. Still it sometimes feels even after several years like a bit of a leap of faith to steer people to others.

    SO – great post, I will be linking to it as a great example of the bigger picture of what's important.

  • http://www.birdtech.net Janet Green

    David, my heart skipped a beat when I saw the title of your post – I thought, “OH NO, the socmed trifecta is MY concept! I should've published it first!!” (If you knew me, you'd know that's because I have a lot of good ideas but I almost always hold them back – then when someone else says what I was going to say, I think, “Well my instincts are good – I should put them out there more!” It's a pattern I've been noticing about myself more and more lately.)

    Anyway, what I appreciate here is that #1, you are right-on about the three items you list, and #2, you are thinking bigger than I was – your trifecta covers the bigger picture. (Mine is more about the tools – and which three I think are most effective in combination, at least at this point in time.)

    Re: sharing and how others may find it difficult – this was probably the hardest part for me to embrace when I started a now-defunct small business marketing blog a few years ago. (“Wait – I'm expected to give away my expertise?!” Fortunately, I was enough of a writer that ego took over and I decided I needed to put the stuff out there more than I needed to protect it! :)

    The other side of sharing – meaning sharing things you didn't personally create – is also tricky. The best example in blogging is the out-bound link.. “Why should I link out to other blogs when that will only send readers away from my page?” Again, big enough ego here to believe they will come back, and I will find favor with them because I was the resource who gave them the good links. Still it sometimes feels even after several years like a bit of a leap of faith to steer people to others.

    SO – great post, I will be linking to it as a great example of the bigger picture of what's important.

  • http://socialmediaexplorer.com JasonFalls

    I would comment, but damn, that was good. Nothing I can add.

  • http://socialmediaexplorer.com JasonFalls

    I would comment, but damn, that was good. Nothing I can add.

  • http://www.themoviebanter.com craig

    Jealous you guys are out there in Kentucky, would love to go to the Derby. I'll just have to lose money from afar.

    Good trifecta, can't argue with them. Maybe could have tried to squeeze content creation in with Exposure category. Guess you'll have to wait till next year's final four to set up another post.

  • http://www.themoviebanter.com craig

    Jealous you guys are out there in Kentucky, would love to go to the Derby. I'll just have to lose money from afar.

    Good trifecta, can't argue with them. Maybe could have tried to squeeze content creation in with Exposure category. Guess you'll have to wait till next year's final four to set up another post.

  • http://www.socialmediabuyingguide.org/ Walter Roark

    David, yes those are simple concepts: listening, sharing, exposure…but also rather profound, as they say. More than anything, I think social networking is all about sharing. Sharing ideas, sharing insider knowledge, and especially sharing content (whether it's a blog post, comment, tweet, visual, invitation or simply a link). But you're right, individuals who can't listen, well they're not going to be sharing anything except that that benefits them. Personally, I have no need for sharers like that. You all have an excellent social media site…keep up the good work. (And good luck to all in making a Derby pick tomorrow—it's always a tough race to handicap.)

  • http://www.socialmediabuyingguide.org/ Walter Roark

    David, yes those are simple concepts: listening, sharing, exposure…but also rather profound, as they say. More than anything, I think social networking is all about sharing. Sharing ideas, sharing insider knowledge, and especially sharing content (whether it's a blog post, comment, tweet, visual, invitation or simply a link). But you're right, individuals who can't listen, well they're not going to be sharing anything except that that benefits them. Personally, I have no need for sharers like that. You all have an excellent social media site…keep up the good work. (And good luck to all in making a Derby pick tomorrow—it's always a tough race to handicap.)

  • http://www.davidsfinch.com David Finch

    Wendy, you're absolutely right! Conversing has to go hand-in-hand with sharing. It's just as important as “sharing articles and spreading the love.”

    Thanks for your feedback!

  • http://www.davidsfinch.com David Finch

    Amy, boxing the trifecta is always a smart move! Adding teaching to the mix and the supertrifecta is close in sight.

  • http://www.thatdamnredhead.net thatdamnredhead

    I agree with all three in your trifecta, but I'd like to add “supporting” as an accompaniment to “sharing.” I'm all about sharing other people's stuff, but to me it's also very important to show support to those in social media whose names aren't the most prominent, yet still have something of value to add. I've met some amazing people online (and off) who haven't had the exposure others have, yet are churning out great stuff. So I'd have to say that the bridge between “sharing” and “exposure” is “supporting” . . . those diamonds in the rough as well as the usual stars.

  • http://www.thatdamnredhead.net thatdamnredhead

    I agree with all three in your trifecta, but I'd like to add “supporting” as an accompaniment to “sharing.” I'm all about sharing other people's stuff, but to me it's also very important to show support to those in social media whose names aren't the most prominent, yet still have something of value to add. I've met some amazing people online (and off) who haven't had the exposure others have, yet are churning out great stuff. So I'd have to say that the bridge between “sharing” and “exposure” is “supporting” . . . those diamonds in the rough as well as the usual stars.

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