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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://twitter.com/murrayrjr murrayjr

    Just to provide a little balance here, it should be noted that the UFC has cut fighters for tweets they have done. The latest was just this month, Muhammed “King Mo” Lawal.

    • http://socialmediaexplorer.com JasonFalls

      Great point! Thanks for the additional context.

  • http://insocialwetrust.wordpress.com/ Gisele Navarro Mendez

    I’ve been willing to write a post about the UFC and their social media strategies for a while just because I really like what they’re doing. In addition to encouraging fighters to join Twitter, they also stream some of the fights on Facebook (and that’s pretty cool too!). 

    There’s a constant buzz around the UFC, their community engages with the company, the fighters and other fans on a daily basis through Facebook, forums such as Sherdog, news sites such as BloodyElbow and even on Reddit/r/mma. It’s such a great moment to be an MMA fan!

  • Pingback: The Warped Brilliance Of Ultimate Fighting And Twitter | Social …()

  • http://www.online-business-virtual-assistant.com/ Virtual Business Assistant

    What excites me about social media/network for businesses is that the contacts, conversations, sharing, stories and relationship building can mean conversions to active partnerships, sales, and business growth; as well as a way to establish community and credibility.