It’s impossible for me not to write about a collaboration of two of my favorite things in social media. Chris Brogan (okay, technically not a “thing” per say) and Radian6 are teaming up for the first ever Twebinar on Thursday. The concept is cool: While you’re watching a pre-recorded interview Brogan has done with several of the top leaders in social media, a side channel of Twitter conversation will be going on around it. Needless to say, if you have trouble multi-tasking, you’ll wind up with a headache.

Twebinar from Radian6 featuring Chris BroganThursday’s debut of the Twebinar, a term coined by Radian6′s David Alston, is called, “Game Changing Moves – Doing Business With Social Media.” It promises to get the low-down on how social media tools are changing the way companies and brands are doing business. Case studies and examples will, for certain, be a plenty. And, knowing Brogan, the promise will meet the take away.

The webinars, with a nifty Twitter conversation to connect you with the actual interviewer and, to my understanding, interviewees, are free. All you have to do is register. There are fantastic informational sections and instructions on all this on the Twebinar site where you can find Twitter handles, and thus connections, to all the participants.

And as if the first-ever Twebinar wasn’t enough, Twitter will also be the focus of what I’ll be doing that is taking me away from the event. The International Association of Business Communicators (IABC) chapter in Kentucky is hosting a Social Media Bootcamp. I’ll be presenting a primer on Twitter to open the attendees’ eyes to the magic of microblogging. Every person there will leave with a Twitter account and, hopefully, an understanding of how to use it.

My outline for discussion is below. I’d love to hear your thoughts on what points I should include (or not include) to a group I’m assuming knows nothing about it. Please leave your suggestions in the comments area. I’ll happily bring up the blog post for the class to see so you get credit!

And, assuming most of you won’t be attending my Twitter workshop, learn a thing or two from Chris and the Radian6 folks on the Twebinar.

An Introduction To Twitter

I.    What are you doing? (And why does anyone care?)

II.    What is microblogging?

A.    Communication Advantages

B.    Communication Disadvantages

III.    Uses

A.    Personal Use

B.    Professional Use

C.    Business Use

D.    Enterprise Use

IV.    Best Practices

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.radian6.com David Alston

    Hey there Jason. Thanks for spreading the good word on the Twebinar series. Really wish you could be joining us. Good luck with the Bootcamp and hopefully you’ll be able to join in on the Twitter discussion on the next two Twebinars this summer.

    Cheers. David

  • http://www.joewheeler.tumblr.com Joe Wheeler

    Hey Jason, looks like you have your hands full given that The International Association of Business Communicators don’t yet know what things like Twitter, RSS, blogs, etc are; but at the same time it’s a great opportunity.

    Like always, I think really good examples that illustrate the power of new social tools like Twitter will help your audience relate.

    Compare a case of more traditional communication, PR/marketing campaign to quick, short blasts through Twitter.

    I think a strong Twitter presence backed by a great blog, product page, company site, is a great combination.

    Good luck and have fun

  • http://www.annoyingdesign.org/blog Ross Popoff-Walker

    Not to be too silly here, but I can’t help and wonder if all these Twitter integrations with Twitter-ish names will create a new form of twitter-speak — a vernacular where everything starts with the phoneme “Twi….”
    Twittastic!
    Twreally?
    Twould you like to buy a Towel?

  • http://chrisbrogan.com Chris Brogan…

    I miss you. Can we get a frozen mall drink some time soon?

  • http://www.socialmediaexplorer.com Jason Falls

    David – I do plan on jumping in on future ones. Thanks for doing them. Very cool idea.

    Joe – Agreed on the mix of mediums to have a strong presence. And IABC is a lot further along than PRSA. Gotta start somewhere, though.

    Ross – It kinda already has. And yes, I think they’re mostly dumb, too. But what the hey.

    Chris – Surely there’s a mall bar somewhere between here and Bahhhston.

  • http://danielhonigman.com Daniel

    Frozen mall drinks are fun. But Auntie Anne pretzels are just as good.

  • http://www.socialmediaexplorer.com KatFrench

    If you’d like to catch Jason’s IABC Twitter session, Shawn “Smorty” Morton caught it on Qik here: http://qik.com/smorty71 I believe it’s currently the second “Untitled” Qik.

    Now, I have to be off to the mall to pick up a pretzel and a smoothie. Darn you subliminal commenters!

  • http://artisair.blogspot.com/ Heather

    Missed it. I just didn’t read your blog soon enough. That will teach me.

    H

  • http://prmeetsmarketing.wordpress.com Csalomonlee

    I wasn’t able to catch this live so I’m interesting in hearing about the experience. Based on my corporate job (disclosure: webcasting used for webinars), I could see some pros and cons of this.

    May need to touch base with Chris and get a scoop on this and see if this is something we would recommend…

  • http://elmonteinsurance.blogspot.com Cynthia

    Great work.