Understanding where social media has an opportunity to deliver success requires an investment in research and strategy development that is designed to achieve corporate objectives.
The Social Media Explorer library includes four useful titles by SME authors to help inform your business's marketing. Click through to buy the books in hard copy or electronic versions from Amazon.
The All-Business, No-Hype Guide To Social Media Marketing
by Jason Falls and Erik Deckers
Called "the best book out there for the small business owner," Jason Falls and Erik Deckers take you through the seven business drivers of social media to use it strategically.Buy now
by Jason Falls and DJ Waldow
Jason Falls and DJ Waldow show you how to break the "rules" of email marketing and approach email for optimal success establishing your own unique "rules."Buy now
Using Pictures To Communicate And Connect With Your Audiences
by Mark Smiciklas
Mark Smiciklas shows you in beautiful color how thinking visually helps drive better connection, comprehension and conversion.Buy now
A Step by Step Guide to Developing and Assessing Social Media ROI
by Nichole Kelly
SME Digital's president Nichole Kelly shares the secrets of our client's success in measuring social media and connecting it to the metrics that matter to businesses.Buy now
Get the guidance you need from your trusted source:
The authors at
Jay Kelly is the VP of Operations for Social Media Explorer|SME Digital. His background includes finance, visual communications and franchising. He is also Chief of the SME Grammar Police.
Other posts by Jay Kelly
Social Media Explorer is a digital and social marketing strategy house and an information products company. From helping clients build business and measure digital success to offering unique consumer insights through our innovative approach to consumer research to educating audiences at our exclusive events, Social Media Explorer is leading businesses into the social and digital realm.
Anchored by years of experience as digital marketing and social media marketing strategists, partners Jason Falls and Nichole Kelly offer business-oriented social and digital marketing strategy and management, educational events and custom training, industry and custom research products, a learning community and question-answer site and a noted industry conference and event series called Explore.Learn more →
Probably the best thing you will do all day.