Want to Dominate Social Media Marketing?

Consumers are more active on social media than ever before, and not surprisingly, many marketers are struggling to keep up. It seems that, with an ever-evolving sea of data and technology, marketers don’t know where to start. Marketers are told what they need to do, but no one’s telling them WHY these tactics are important or HOW to execute a campaign around them. The WHY is just as important as the WHAT and WHERE.

In order to dominate, we have to remember the basics of social media marketing and management. So let’s get back to the basics:

1. Optimize Campaign Performance

Most successful marketing campaigns running today have one thing in common: they include consumer touch- points that cross multiple channels. And in today’s consumer landscape, the one channel you cannot afford to ignore is social media.

• Build a social brand presence on Facebook by publishing Pages that facilitate consumer interaction and then ask for that interaction.
• Offer Facebook fans and Twitter followers a reason to engage via social channels and drive conversions with fan-gated promotions and coupons.

2. Grow Your Subscriber List with Facebook

Data collected via social media, combined with CRM and behavioral marketing data, has proven to increase overall campaign effectiveness. After all, the more you know about your consumers, the better you can deliver relevant, timely messages.

• If you want consumer data, you have got to ask for it. So start by promoting a branded lead form on Facebook that requests email addresses along with basic demographic information.

3. Engage Loyal Customers by Using the Timeline

In order for a brand to be successful on Facebook today, they must see engagement from their fans. While it does require more strategy and higher-quality content, it also provides a greater opportunity to engage with previously idle fans, turning them into customers and eventual brand advocates.

• Gather your most engaging content and draw attention to it by “starring” and “pinning” it to your Timeline. For your brand, this may include – Video footage, Commercials, Event promotions , and Special announcements
• Use Value-Add messaging to engage your customers. Ensure that they get the most out of their like and/or purchase. Publish tips and tricks that maximize the value of their engagement with your brand on social media and work toward nurturing a positive brand experience.
• Whatever content you decide to “pin” or “star,” make sure it’s capable of enhancing your Facebook presence. Your network of Facebook fans should find it interesting, relevant, and be eager to engage with you because of it.

4. Remember the Mathematics

We must get better at analyzing and using data to create personalized and relevant messaging for our future and current customers. This could be as simple as keeping track of names, addresses, and past purchases via a spreadsheet. It could also be as complex as managing millions of different data points. Only the data relevant will survive.

Remember, that the lifeblood of any company is measured on our ability to create happier customers. We are reaching the point in social media where we must become more responsible with data and measuring the ROI of every channel.