We’re excited today to unveil the new Social Media Explorer. Take a look around and see some of the changes to the site and design. And let us know what you think.

Primarily, Aaron Marshall and I wanted to reposition the website to more accurately reflect Social Media Explorer as not just a blog, but an education and information products company. You can see in our new navigation bar up top that we more clearly call out what we do and how we can help customers. There’s even a New Here page that walks people through some questions so we can help get them closer to how we can help them.

Our newsletter and other email contact opportunities have been called out a bit better in throughout the site. The importance of growing our opt-in lists of contacts wishing to receive more from us was primary for this redesign. If you haven’t signed up for our monthly newsletter, ESM member updates (which anyone can receive), event notifications and updates or opportunities to see the market research product we’re working on, please jump over and sign up now.

Social Media Explorer Logo

Image by Jason Falls via Flickr

The site is still a blog and the content will continue to drive much of your experience here. We’ve reorganized the comments and reactions Disqus provides us to make that a more friendly experience. You should be able to share content from SME in a more convenient fashion now and we’ve made our author boxes more useful in getting you connected with our other authors as well. We’ve also gutted a bit of the clutter in our old sidebar to put our sponsors out front more. We vet them for relevance to you, so we want to ensure you can better take advantage of the offers they make.

Perhaps the most important of the rest of the reasons we did this was to build the site using responsive design so that it was optimized for use on any size browser, including mobile and tablet devices. Look at the site on an iPad and the advertisements shift to the top to give a more full page for the content. The footer repositions itself to fit the material regardless of screen width. It looks good (or should) on an iPhone, Android, Galaxy Tab, iPad or any variation of browser size.

And yeah, there are some geeky bells and whistles. Click on the arrow below “The Book” up in the masthead to see a nice drop down that allows folks to buy No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing easily. Now click on the Exploring Social Media ad at the top of the page’s body area. If folks are compelled to click, they don’t have to leave to learn a bit more before committing to jump over to ESM and register. (We’d love you to do that, by the way!)

As odd as it sounds, I think I’m probably most proud of our footer. It just says what we do well, gives you several calls to action that get you where you might want to go as a website visitor here and just pops.

The credit for the redesign goes to David Yeiser at Design Intellection. He’s perhaps one of the best user experience designers out there and took me down several paths of thinking to come up with the ultimate treatment for SME. If you’d like to talk to David about your website or blog design, I will gladly introduce you. Drop me a note via our contact form so I can connect you with him!

Enjoy the new digs. And let us know what you think in the comments!

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.adamsherk.com Adam Sherk

    Looks good Jason.

  • http://brokenheartedrunner.com Jake Rosen

    Hey Jason, looks great. Flows well and is very clean. Your calls to action (related articles, etc.) are cool too.  I’m going to have to land on the site more than just reading in the feed reader now.

  • http://twitter.com/EMBAUNR Executive MBA

    FYI, for some reason the new site caused my Firefox browser to freeze up for about 15 seconds. Not sure why..

    • http://socialmediaexplorer.com JasonFalls

      Hmmm. We’ll check it out. Thanks!

      • http://www.adamsherk.com Adam Sherk

        Actually come to think of it, something similar happened to me too, when I clicked from Google Reader to this post. I thought it was a just an oddity on my side.

  • http://twitter.com/joaomdm Joao MD de Moraes

    congrats! keep the faith dudes!

  • http://twitter.com/KatFrench Kat French

    Congratulations on the new site, guys. :-) 

  • http://www.onitsolutions.co.uk Jon Celeste

    Looks great. Keep up the good work.

  • http://www.ricardobueno.com Ricardo Bueno

    Really diggin’ the new look Jason. Well done!

  • Ryan @NoMoreBacon

    I just had a designgasm.

    And I’m spent.

    • http://socialmediaexplorer.com JasonFalls

      Goal reached. Heh.

  • http://www.wiredadvisor.com/about Stephanie Sammons

    Jason the site looks fantastic! Clean, easy to navigate, and I especially love the fonts you chose.

  • http://ariherzog.com Ari Herzog

    I’m a big fan of minimalist design. I heart white space so I can read words and not be distracted by blinking ads and sidebar tattoos — and I appreciate the fact this design is not too busy (despite bold colors and such) that white space is maintained.

  • http://atozdogbreed.com Ling

    Nicely done! Especially the font :)

  • http://twitter.com/JanetAronica Janet Aronica

    Absolutely gorgeous! Great job.

  • http://twitter.com/JanetAronica Janet Aronica

    Absolutely gorgeous! Great job.

  • http://twitter.com/JanetAronica Janet Aronica

    Absolutely gorgeous! Great job.

  • http://twitter.com/JanetAronica Janet Aronica

    Absolutely gorgeous! Great job.

  • http://twitter.com/jacobsloan Jacob Sloan

    Great job on the redesign. I’m really liking it. It’s clean and modern while still full of useful info.

  • http://twitter.com/DMSalko Dmitriy

    I like it!

  • http://www.i95dev.com Henry Louis

    Nice work done in making of new social media explorer. It is very attractive.

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