What A Little App That Could Means For Social Media Explorer

by · July 31, 20127 comments

If you haven’t seen the new iPhone app Over, you really should. It’s the brainchild of Aaron Marshall, my business partner at Social Media Explorer. Yes, I’ve helped push it along and promote it to my networks, but technically I have nothing to do with its success.

In fact, Over has taken off so well that Aaron and I are parting ways so he can build more and focus on the app and its parent company, Potluck. It’s a bittersweet move for both of us … we’ve had a lot of fun building some neat things together at SME … but he has hit upon something that no friend in his right mind would hold him back from.

Over is very simply an iPhone app (Android is in the works) that allows you to instantly and easily add text over photos. I’ve been using it a lot lately and posting images through my Facebook and Instagram accounts, both of which get posted to my personal blog (coincidentally run on Overblog which is completely unrelated to Aaron’s app).

It’s gotten some kick-ass coverage from people other than the biased friends of Aaron, too. Chris Brogan loves it and interviewed Aaron about it. TechCrunch covered its launch. Betakit had some nice things to say about it. It even got coverage in Louisville’s Business First which often misses good tech stories in the ‘Ville.

I love it because it helps you add context to the images you’re taking that stay with the image. No need for captions when you can add them on the picture. The user-experience is incredible, too. Aaron’s little menu wheel is unique and easy to use with just a thumb, making it optimal for the smart phone user on the go.

Certainly, I’d rather Aaron remain with SME, but we’ve gone from a lone consultant experimenting with a couple of products to a full-blown digital marketing agency with an event series, a market research product and a premium content community with him on board. Now that Aaron’s pet project has taken off, it’s time for him to go build that into something awesome. And I know he will.

So what are you waiting for? Go get Over for your iPhone now!

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://blog.socialmediahq.com/ Nick Robinson

    That’s a great idea for an app. All the best to Aaron!

  • Pclements

    thought I had a an iphone 3GS but apps says it’s not compatible w my phone. 

    • http://socialmediaexplorer.com JasonFalls

      Odd, Peggy. It is 3GS compatible.

      • Pclements

         Well, sure enough, my phone is 3G, not 3GS. I’d been told by the ATT store guy a while back that it was 3Gs, but finally checked model number. Fortunately will upgrade soon…

  • http://twitter.com/DanVonderheide danvonderheide

    I can see where this would be bittersweet. Two great entities come out of this and Louisville is that much stronger as a result. 

  • http://twitter.com/jwsteiert Jonathan Steiert

    Congrats to @AaronMarshall & @MadeWithOver. Sorry for that you’re having to say goodbye to your partner and friend, Jason. I’m sure that anyone that has worked with you is of great intellect and strong character. Best of luck to all involved!

  • http://ceomarketingsummit.com/ Stanley Rao

    Good ideas and interesting one