Comments on: What CEO’s Need to Understand About Social Media

By: T324 - Web sites, hosting, computing, printing

T324 - Web sites, hosting, computing, printing — Tue, 26 Feb 2013 22:17:36 +0000

[...] These positively weighted backlinks to your site drive traffic. They establish your brand’s knowledge base. They bring you customers who you have introduced to your brand. [...]

By: What does Facebook’s new “Google Killer” Graph Search mean for businesses? | ChipInHead.com

Thu, 14 Feb 2013 22:00:54 +0000

[...] a brand and “building a relationship” with it in the Facebook sphere are about long-term marketing strategy, creating brand awareness by content marketing and social proof. The [...]

By: T324 - Web sites, hosting, computing, printing

T324 - Web sites, hosting, computing, printing — Wed, 16 Jan 2013 00:10:21 +0000

[...] a brand and “building a relationship” with it in the Facebook sphere are about long-term marketing strategy, creating brand awareness by content marketing and social proof. The [...]

By: Sue Cockburn

Sue Cockburn — Tue, 15 Jan 2013 23:14:00 +0000

Excellent article! Thanks!!

By: jackie

jackie — Mon, 14 Jan 2013 12:14:00 +0000

great article, very informative

By: This Week in Social Analytics #32 at TweetReach Blog

This Week in Social Analytics #32 at TweetReach Blog — Fri, 11 Jan 2013 17:33:50 +0000

[...] What CEOs Need to Understand About Social Media [from Social Media Explorer; written by Nichole Kelly] “One of the key reasons social media has struggled to show ROI is because many current tracking systems only track the last thing a prospect touches before converting, but the social media conversation usually happens before this point and therefore doesn’t get any portion of the credit.” [...]

By: Daniel Pirlando

Daniel Pirlando — Thu, 10 Jan 2013 12:06:00 +0000

I enjoy this article

By: arwynb

arwynb — Wed, 09 Jan 2013 21:43:00 +0000

A very god article!

By: Laura Click

Laura Click — Wed, 09 Jan 2013 20:25:00 +0000

Love this and totally agree, Nichole!

One challenge I bump into, especially with smaller businesses with smaller budgets, is tracking conversions from social. Certainly, there are tools that can help do this on the enterprise level, but it’s much more difficult to track that connection if you can’t afford those kind of systems. Do you have any recommendations for small-to-mid-sized companies?

By: Nichole Kelly

Nichole Kelly — Wed, 09 Jan 2013 14:56:00 +0000

Hi David – I apologize that the Google + link on my profile isn’t working. We are looking into the issue to get it updated, but in the meantime my profile is at https://plus.google.com/u/0/112237851747136969667/posts. Thank you so much for commenting and sharing.

By: Nichole Kelly

Nichole Kelly — Wed, 09 Jan 2013 14:55:00 +0000

Dara – Thank so much for the feedback! I am honored that you enjoyed the post and found it relevant for CEO’s.