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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

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  • http://www.flybluekite.com/ Laura Click

    Excellent case study, Jason. I often refer to Chobani. They do an excellent job showcasing photos of recipes that use their product. If their gorgeous photos of their food doesn’t make you want to buy it, nothing will. And, they’re really great about engagement and loyalty too. After mentioning them a time or two, a case of Chobani appeared on my doorstep! Pretty neat to see how they treat their customers.

  • Rita Stadler

    Great article! It is so refreshing to find entertainment in unexpected places and people who can laugh at things we all experience but rarely talk about. I follow Charmin and a few other brands solely for inspiration. I’m going to look into Chobani after reading Laura’s comment – can you recommend any others?

  • http://blog.wishpond.com/ Adella @ Wishpond

    Hi Jason. Great article! My favourite brand is Starbucks. I love how they humanize their social media presence by telling their stories. Especially, they created a separate Twitter account to share employees’ stories, called “Starbucks Partners.” It has shown their store events or daily work to highlight who they help or entertain their customers.

  • Amy Lane

    Good point, Jason. You don’t have to cram sales down potential customers throats. Most do not react well to it and will actually steer clear. Customers want to see that human side, the humor. Make them laugh and feel good.

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  • http://www.inspired-social.com/ Inspired Social – Lori Lewis

    Love this article! It’s further proof of the power of our humanity when marketing through social. Putting a smile on people’s faces goes a long way in helping bond your brand with them. It also makes the work of social marketing even more fun – double win.

  • Lisa Macqueen

    Thank you Jason for a great article – my industry is also difficult to get engagement on, so your article is gold – it’s given me so many ideas!! Thank you…