If you’ve been reading our newsletter or following me on Twitter for any length of time, you know that I pride myself on finding and sharing good content. In order to do this, I read (or at least skim) a lot of blogs. I do this through Google Reader, then I share content over time using Argyle Social and it’s new feature called The Hopper, which allows me to trickle content out throughout the day rather than shoot it all out at once. (So yes, I do automate shares. Let the purists be up in arms. It works and it doesn’t crowd your streams.)

About once every three or four months, I’ll flip over to the Trends area of Google Reader which shows me which feeds I’m accessing more often than others, which have gone silent, are popular with other Reader users and the like. The main chart that shows up when you first click there shows you what 10 feeds you’ve accessed most in the last 30 days. It’s a report of what you’ve been reading. So I took a snap shot. Here’s the feeds I accessed most in the last month. They are my blogs to read:

Mind you, the Google Alerts for my name is part vanity, part protecting my reputation. I recommend everyone have a Google Alert set for their name. Just keeps you in the loop when some wing nut wants to call you a moron. Might be for good reason, might not, but it’s good to know. (I get called names a lot. It’s fine. I deserve a few of them. Most of the feed here is good stuff, though. If it ever starts to be more bad than good, I’ll quit. I promise. Heh.)

So my top reads this month are Mark Schaefer’s {grow} community blog, Brains on Fire, my own (I have other writers and share their content as well as my own), and the blogs of Jay Baer, Valeria Maltoni, Bob Hoffman (The Ad Contrarian), Chris Penn, John Jantsch and Amber Naslund (Though that’s just the name of her feed … she changed the name of her blog to Brass Tack Thinking long ago.).  Pretty good foundational start on what to read, if you ask me. (Mine aside and for you to determine, of course.)

Just thought I’d share.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Kali Whipple

    Thanks, Jason!  I love your blog so I will happily take a look at the blogs that you recommended. Also, I’m setting up a Google Alert for my name. Good advice!

    Kali Whipple

  • http://twitter.com/3rhinomedia Don Stanley

    Great list Jason. I find tips like this immensely helpful so I really appreciate your openness and willingness to show us who you following, read and learn from. And I’m happy to know I have a lot of overlap with you (including following you ;-). Just curious, how often do you change the blogs you read/follow closely?

    • http://socialmediaexplorer.com JasonFalls

      I dot really change them. Based on their content and efforts, which ebb and flow, a couple blogs fall off, appear on, or get shifted around. Keep in mind this is a measurement of what I do read, not my favorites or anything. This list is based on which feeds I actually open, click on, etc.

      • http://twitter.com/3rhinomedia Don Stanley

        Good point. I’m always curious what leaders like you are actually reading. I know it’s a challenge to balance input and output for me. Do you dedicate a set amount of time to blog reading, similar to what you do with your twitter time?

        • http://socialmediaexplorer.com JasonFalls

          Sure do. About 30-45 minutes each weekday morning. It’s part of my sharing content routine.

          • http://twitter.com/3rhinomedia Don Stanley

            Fantastic. Thanks for the tips Jason! U Rock ;-)

  • http://www.convinceandconvert.com/ jaybaer

    Thanks pal. Right back atcha!

  • dwaynekilbourne

    Thanks for sharing… and some automation is good; I use Buffer and HootSuite to try not to crowd some of my content [sharing]!

  • Collectual

    Love the Ad Contrarian’s blog and, of course, yours, as well! Thanks for tips.