social media explorer

This is spot on David, absolutely spot on. I say it's the difference between “appearing to be a better company” and actually being a better company. Lots of clients want to use social media to appear to be a better company (oh look we're saying something online!) but I try to hammer home the point that they can (and in my opinion should) use social media to actually *be* a better company (more openness, more integrating feedback, more direct and better customer service channels, etc).

This is spot on David, absolutely spot on. I say it's the difference between “appearing to be a better company” and actually being a better company. Lots of clients want to use social media to appear to be a better company (oh look we're saying something online!) but I try to hammer home the point that they can (and in my opinion should) use social media to actually *be* a better company (more openness, more integrating feedback, more direct and better customer service channels, etc).

This is spot on David, absolutely spot on. I say it's the difference between “appearing to be a better company” and actually being a better company. Lots of clients want to use social media to appear to be a better company (oh look we're saying something online!) but I try to hammer home the point that they can (and in my opinion should) use social media to actually *be* a better company (more openness, more integrating feedback, more direct and better customer service channels, etc).

That is a good answer for firms. Thank you.

That is a good answer for firms. Thank you.

Great post. We always see and hear what social media is and how we should use it so it's nice seeing it in black & white on what it's not. There are a lot of companies that think they can win more customers with social media but if your product or service is bad it won't work.

Great post. We always see and hear what social media is and how we should use it so it's nice seeing it in black & white on what it's not. There are a lot of companies that think they can win more customers with social media but if your product or service is bad it won't work.

Great post. We always see and hear what social media is and how we should use it so it's nice seeing it in black & white on what it's not. There are a lot of companies that think they can win more customers with social media but if your product or service is bad it won't work.

It's not a one way street/broadcast system.

It's not all about them.

Sometimes starting with a list of what I don't want helps me to figure out what I do want. I like your approach in this case by taking what Social Media isn't to help folks figure out what it is and where it can fit in their communications mix.

It's not a one way street/broadcast system.

It's not all about them.

Sometimes starting with a list of what I don't want helps me to figure out what I do want. I like your approach in this case by taking what Social Media isn't to help folks figure out what it is and where it can fit in their communications mix.

It's not a one way street/broadcast system.

It's not all about them.

Sometimes starting with a list of what I don't want helps me to figure out what I do want. I like your approach in this case by taking what Social Media isn't to help folks figure out what it is and where it can fit in their communications mix.

I think your assessment is right on. The other thing I would add is that Social Media isn't going to work if your target audience isn't using it. So make sure that you understand the online behavior of who you are trying to reach before start and find out where they are.

I think your assessment is right on. The other thing I would add is that Social Media isn't going to work if your target audience isn't using it. So make sure that you understand the online behavior of who you are trying to reach before start and find out where they are.

I think your assessment is right on. The other thing I would add is that Social Media isn't going to work if your target audience isn't using it. So make sure that you understand the online behavior of who you are trying to reach before start and find out where they are.

I agree 100% with your thoughts on what social media isn't. It also isn't a veritable alternative to traditional media. We have seen recent reports that indicate that some 67% or more traffic is driven to online sites by traditional media. I am a big fan of social media. It has its place and offers some great PR alternatives. I do, however, have trouble convincing my clients that if they cut their budgets and plan all of their marketing activities using only social media that they will be successful. Maybe that day will come, but it's not here now. Thanks for your thoughts. I can use them when I need to further enlighten some of my advertisiing clients.

I agree 100% with your thoughts on what social media isn't. It also isn't a veritable alternative to traditional media. We have seen recent reports that indicate that some 67% or more traffic is driven to online sites by traditional media. I am a big fan of social media. It has its place and offers some great PR alternatives. I do, however, have trouble convincing my clients that if they cut their budgets and plan all of their marketing activities using only social media that they will be successful. Maybe that day will come, but it's not here now. Thanks for your thoughts. I can use them when I need to further enlighten some of my advertisiing clients.

I agree 100% with your thoughts on what social media isn't. It also isn't a veritable alternative to traditional media. We have seen recent reports that indicate that some 67% or more traffic is driven to online sites by traditional media. I am a big fan of social media. It has its place and offers some great PR alternatives. I do, however, have trouble convincing my clients that if they cut their budgets and plan all of their marketing activities using only social media that they will be successful. Maybe that day will come, but it's not here now. Thanks for your thoughts. I can use them when I need to further enlighten some of my advertisiing clients.

Social media is not:

-the responsibility of one person or department.
-another advertising distribution channel.
-going to allow your company culture to remain status quo.
- going away.
- a fad.

Social media is not:

-the responsibility of one person or department.
-another advertising distribution channel.
-going to allow your company culture to remain status quo.
- going away.
- a fad.

Social media is not:

-the responsibility of one person or department.
-another advertising distribution channel.
-going to allow your company culture to remain status quo.
- going away.
- a fad.

Yes, you are right! And there is much more! It's no way to do one way conversations for direct marketing. And SMO doesn't mean you can RT positive comments to your products and ignore critics… I wrote a complete post about the DON'Ts in SMO – but in German — Maybe it's useful if you translate it with google or such..

http://www.seouxindianer.de/blog/wie-smo-nicht-…

Yes, you are right! And there is much more! It's no way to do one way conversations for direct marketing. And SMO doesn't mean you can RT positive comments to your products and ignore critics… I wrote a complete post about the DON'Ts in SMO – but in German — Maybe it's useful if you translate it with google or such..

http://www.seouxindianer.de/blog/wie-smo-nicht-…

Yes, you are right! And there is much more! It's no way to do one way conversations for direct marketing. And SMO doesn't mean you can RT positive comments to your products and ignore critics… I wrote a complete post about the DON'Ts in SMO – but in German — Maybe it's useful if you translate it with google or such..

http://www.seouxindianer.de/blog/wie-smo-nicht-…

[...] Origin: What Social Media Isn’t [...]

God do I love posts like this. It's never been about what the technology has been…it's always been about the best way to implement said technology within a marketing/pr framework. Thanks for taking a shot at cutting some b.s. down, David.

God do I love posts like this. It's never been about what the technology has been…it's always been about the best way to implement said technology within a marketing/pr framework. Thanks for taking a shot at cutting some b.s. down, David.

God do I love posts like this. It's never been about what the technology has been…it's always been about the best way to implement said technology within a marketing/pr framework. Thanks for taking a shot at cutting some b.s. down, David.

Amazing! It’s really informative post for me, and I think also that business videos are very important for online marketing and advertising, and videos play a major rule to make money online. Thanks for sharing.

Amazing! It’s really informative post for me, and I think also that business videos are very important for online marketing and advertising, and videos play a major rule to make money online. Thanks for sharing.

Amazing! It’s really informative post for me, and I think also that business videos are very important for online marketing and advertising, and videos play a major rule to make money online. Thanks for sharing.

I loved your example they want the Facebook and Twitter 'thing' but not the commitment of maintaining it; it is the new I want my cake and eat it too. So true about jumping on the social media bandwagon because it is all shiny and new with fancy bells and whistles (Ms. Winfrey that goes for you too). I agree with what you said though, you have to have a solid business plan and commitment because social media isn't magic, it is an internet tool that like other tools, require human hands to operate.

I loved your example they want the Facebook and Twitter 'thing' but not the commitment of maintaining it; it is the new I want my cake and eat it too. So true about jumping on the social media bandwagon because it is all shiny and new with fancy bells and whistles (Ms. Winfrey that goes for you too). I agree with what you said though, you have to have a solid business plan and commitment because social media isn't magic, it is an internet tool that like other tools, require human hands to operate.

I loved your example they want the Facebook and Twitter 'thing' but not the commitment of maintaining it; it is the new I want my cake and eat it too. So true about jumping on the social media bandwagon because it is all shiny and new with fancy bells and whistles (Ms. Winfrey that goes for you too). I agree with what you said though, you have to have a solid business plan and commitment because social media isn't magic, it is an internet tool that like other tools, require human hands to operate.

David, Good Morning
With any new endeavor, such as embarking on a Social Media Strategy, you must also decide What You are Going to STOP Doing. But oh, there is the rub of the coin, folks are deathly afraid to STOP doing things that they have always done.

And continuing with that path allows you to be right. If you don’t stop doing something, you likely do not have the resources for a new project, and if you do attempt to pull it off, it will likely be half baked, so you can effectively hang you hat on “You Knew It Wouldn’t Work” Again You Get to be Right, unfortunately, you lost.

David, Good Morning
With any new endeavor, such as embarking on a Social Media Strategy, you must also decide What You are Going to STOP Doing. But oh, there is the rub of the coin, folks are deathly afraid to STOP doing things that they have always done.

And continuing with that path allows you to be right. If you don’t stop doing something, you likely do not have the resources for a new project, and if you do attempt to pull it off, it will likely be half baked, so you can effectively hang you hat on “You Knew It Wouldn’t Work” Again You Get to be Right, unfortunately, you lost.

David, Good Morning
With any new endeavor, such as embarking on a Social Media Strategy, you must also decide What You are Going to STOP Doing. But oh, there is the rub of the coin, folks are deathly afraid to STOP doing things that they have always done.

And continuing with that path allows you to be right. If you don’t stop doing something, you likely do not have the resources for a new project, and if you do attempt to pull it off, it will likely be half baked, so you can effectively hang you hat on “You Knew It Wouldn’t Work” Again You Get to be Right, unfortunately, you lost.

Social media not a replacement tool, rather it's an additional resource. I think a lot of those who are inexperience with social media think it's going to take the place of traditional communications.

Social media not a replacement tool, rather it's an additional resource. I think a lot of those who are inexperience with social media think it's going to take the place of traditional communications.

Social media not a replacement tool, rather it's an additional resource. I think a lot of those who are inexperience with social media think it's going to take the place of traditional communications.

[...] What Social Media Isn’t by David Finch on Social Media Explorer [...]

I agree with all the above but all of the points are true basically for all forms of communcation in relation to the marketing mix, the product performance etc etc. Social media doesn't make basic problems go away is not a quick fix, but it enables businesses to see for real what they would otherwise maybe only get confronted with a) down their local pub or b) at a paid-for group discussion. I would add to your list – it's not just a blip. It's the beginning of democratic rules where listening counts just as much as talking.

I agree with all the above but all of the points are true basically for all forms of communcation in relation to the marketing mix, the product performance etc etc. Social media doesn't make basic problems go away is not a quick fix, but it enables businesses to see for real what they would otherwise maybe only get confronted with a) down their local pub or b) at a paid-for group discussion. I would add to your list – it's not just a blip. It's the beginning of democratic rules where listening counts just as much as talking.

I agree with all the above but all of the points are true basically for all forms of communcation in relation to the marketing mix, the product performance etc etc. Social media doesn't make basic problems go away is not a quick fix, but it enables businesses to see for real what they would otherwise maybe only get confronted with a) down their local pub or b) at a paid-for group discussion. I would add to your list – it's not just a blip. It's the beginning of democratic rules where listening counts just as much as talking.

[...] David Finch—What Social Media Isn’t [...]

[...] What Social Media Isn’t (Social Media Explorer) [...]

Great post. Social media has been around for a while now and yet there are still people who just don't get it. The same applies to real time search, most people just search on google.com, mainly because they are not aware of how many other search engines exist. Indeed Google is the best for static search, but when it comes to knowing what happens right now and finding out what are people saying about your business right now, you should switch to real time search.

Monika Lorincz
monika at surchur.com
http://surchur.com/
Blog: http://blog.surchur.com/
Twitter: @surchur

Great post. Social media has been around for a while now and yet there are still people who just don't get it. The same applies to real time search, most people just search on google.com, mainly because they are not aware of how many other search engines exist. Indeed Google is the best for static search, but when it comes to knowing what happens right now and finding out what are people saying about your business right now, you should switch to real time search.

Monika Lorincz
monika at surchur.com
http://surchur.com/
Blog: http://blog.surchur.com/
Twitter: @surchur

Great post. Social media has been around for a while now and yet there are still people who just don't get it. The same applies to real time search, most people just search on google.com, mainly because they are not aware of how many other search engines exist. Indeed Google is the best for static search, but when it comes to knowing what happens right now and finding out what are people saying about your business right now, you should switch to real time search.

Monika Lorincz
monika at surchur.com
http://surchur.com/
Blog: http://blog.surchur.com/
Twitter: @surchur

[...] What Social Media Isn’t Social media is everywhere and for a lot of businesses they approach it likes it’s the magic wand that’s going to be the savior to their business. When you begin to talk to them, usually the conversation starts like this. “Can you help us with that Twitter thing and that Facebook thing, not to mention it’s vital if you can produce for us one of those viral videos. Second, this has to help our business look hip and cool and last but not least, we don’t have the time to really be involved in any conversations.” (tags: socialmedia) [...]

I completely agree with the list you provide. Social Media is not a cure for any disease you might already have. I even believe it might get you more sick if you just jump-in the social media train, without a clearly defined strategy.

I blogged about my views a week ago:
http://contactcenterintelligence.wordpress.com/…

I completely agree with the list you provide. Social Media is not a cure for any disease you might already have. I even believe it might get you more sick if you just jump-in the social media train, without a clearly defined strategy.

I blogged about my views a week ago:
http://contactcenterintelligence.wordpress.com/…

[...] What Social Media Isn’t 2. Measuring Your Social Media Success 3. 5 Ways a Community Manager Can Help Your Media Outlet 4. [...]

[...] Social Media Explorer: “What Social Media Isn’t” [...]

A few weeks ago I presented at the Affilicon conference in Israel about What Social Media Marketing is Not. In this presentation, I discussed some other issues you didn't mention in this (very good) post. You can see the presentation here: http://illuminea.com/social-media/what-social-m…

A few weeks ago I presented at the Affilicon conference in Israel about What Social Media Marketing is Not. In this presentation, I discussed some other issues you didn't mention in this (very good) post. You can see the presentation here: http://illuminea.com/social-media/what-social-m…

[...] marketing plan with a skewed outlook of what social media is and what its benefits are. However, if you know what social media isn’t, than it’s a lot easier to grasp what it can [...]

[...] marketing plan with a skewed outlook of what social media is and what its benefits are. However, if you know what social media isn’t, than it’s a lot easier to grasp what it can [...]

UGG

UGG sale

Cheap UGG Boots

Discount UGG Boots

Authentic UGG Boots

Genuine UGG Boots

Origianl UGG Boots

Women's Ugg

Men's Ugg

UGG Australia

UGG Store

UGG Official Store

UGG Shop

UGG Online Store

UGG Boots

UGG Boot

UGG Sandal

UGG Sandals

UGG Slipper

UGG Slippers

UGG Classic Cardy

UGG Classic Crochet

UGG Classic Mini

UGG Classic Short

UGG Classic Tall

UGG Nightfall

UGG Ultra Short

UGG Ultra Tall

UGG Tasmina

UGG Amelie Suede

UGG Gypsy Sandal

Ugg Matala Sandal

UGG Halendi Sandal

UGG Hammond Slipper

UGG Layback Slipper

Ugg Napoule Sandal

Ugg Persephone Sandal

Ugg Skimmer

[...] Finch on what social media is not.  Most importantly?  It’s not a short-term fix, a solid business culture commitment is [...]

Thanks, Jason. Good reminder that social media is a tool, not a strategy. Every organization considering the use of social media should first do an assessment of their current business and marketing plans, make sure they're doing the basics really well, then figure out how social media can either support current efforts of serve as a more efficient/effective replacement for other initiatives. But you really can't make that analysis unless you understand what your current communication channels are doing for you.

[...] media, we recommend “The CEO’s top five fears of social media” by Yvonne Tocquigny and “What Social Media Isn’t” by David [...]

[...] phrase is so last year. Just as things start off simple and grow progressively complex, the term social media, which initially applied to anyone, anywhere online, talking with a group of like minded people, [...]

[...] is a switch but when you treat social media as such, others can tell, they see your lack of commitment—they see the half ass [...]

I am also a XX fan who really like this! I also like XX, and purchase lots of it every time, like-minded friends can have a look ,we can communicate by the way~~

Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!
Against-Myself

I really like this type of Merchandise too, can you help me look at which one has higher price point?
http://vibramshoesonline.com/

“Can you help me with that Twitter thing and that Facebook thing.” That's exactly what I hear, you hit the nail on the head. And, yes, I CAN help you wiht that Twitter Thing and That Facebook Thing ~~ So bring it on. You know I just discovered that someone has my name without the all important hyphen, i.e. ~~ my blog is http://baji-online.com
not bajionline.com different website. Yikes, But you can easily find me on Facebook and then everything else of mine is connected from there.

[...] marketing plan with a skewed outlook of what social media is and what its benefits are. However, if you know what social media isn’t, than it’s a lot easier to grasp what it can [...]

“Can you help me with that Twitter thing and that Facebook thing.” That's exactly what I hear, you hit the nail on the head. And, yes, I CAN help you wiht that Twitter Thing and That Facebook Thing ~~ So bring it on. You know I just discovered that someone has my name without the all important hyphen, i.e. ~~ my blog is http://baji-online.com
not bajionline.com different website. Yikes, But you can easily find me on Facebook and then everything else of mine is connected from there.

[...] What Social Media Isn’t Social media is everywhere and for a lot of businesses they approach it likes it’s the magic wand that’s going to be the savior to their business. When you begin to talk to them, usually the conversation starts like this. “Can you help us with that Twitter thing and that Facebook thing, not to mention it’s vital if you can produce for us one of those viral videos. Second, this has to help our business look hip and cool and last but not least, we don’t have the time to really be involved in any conversations.” [...]