Rebecca Kelly of SEOmoz discussed linkbaiting this morning with Cameron Olthuis and Brent Csutoras at SMX Social Media this morning. Something she said gave me pause. She said, “People like to link to things. They like to share.”

I like to link to things, but for different reasons, depending upon the link. The links to the three speakers above are so they see my post, visit, vote and perhaps link back to me. Yes, that’s sharing, but the ulterior motive of getting a link back exists.

So join the exploration of socia media with me and tell me why you link.


[tags]link, linkbait, linkbaiting, poll, vote[/tags]

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Eric Gehler

    Hello Jason, Great post plus a Digg :)

    Like most, I kind of want something in return. But I think it all comes down to why you have a website in the first place. Those that have websites for Business purposes or making money in some sort, want the return link and SEO benefit.

    Those that just have sites for themselves and is not about an income stream, will link to Share and point to references.

    Knowing the value of links and how hard they can be to come by, those in it for business are rare to just give them away freely.

    Just my 2 Cents ( or adsense click :) )

    Eric Gehler

  • Jason Falls


    Thanks and good analysis. I’ll be interested to see if anyone adds an answer and what the breakdown will be if we get a lot of response. I can certainly say there’s no one answer for me.

  • Army Kate

    The Internet is built on links, and that’s how it’s supposed to be .. it’s a stupid question if you ask me.

  • Stephanie

    I’m going to look at this from two angles, because that’s how I see it:

    The first is from the side of the small blogger. My current site is pretty much exactly a month old… right now I’m linking hoping to get links back, or at least give context to my posts and make them more enjoyable for the reader, thus getting links back.

    However, my previous blog back when I was a cam girl was on the top of the list… and I linked then to give back. I got a kick out of people getting traffic from my site, and it feels good to return the favor.

    It’s kinda like when I turned 21, my cousin who used to buy my alcohol when I was underage told me that I had to return the favor to my little brother…

  • Webdesigner

    Thanks for interesting poll, Jason! I link to others because i want to share my content and get some traffic.