My friend Mark Dykeman had some problems with his hosting provider the last few days. His blog went down. Websites do that sometimes. It’s inconvenient and annoying, but it happens.

Service by Stephen Coburn on Shutterstock.comBut Mark doesn’t depend on his blog for his primary income. He doesn’t drive thousands of dollars in business through it. While I’m not certain, he may not make any money from his blog. He blogs. He writes his thoughts and observations on the world and shares them with people. He’s a smart guy, too. You should read his stuff.

Why is this relevant to social media?

Because when his hosting service was repaired, he went live with a short, simple blog post that was entitled, “Service Restored.” Mark doesn’t likely profit financially from his blog, his content, but with it he provides a service to his readers. They enjoy consuming the content he produces. They depend on him.

He isn’t just a blogger. He’s a service provider.

Businesses can take a lesson from Mark. When you are providing content to your audience, you aren’t simply marketing your wares. You aren’t driving sales of your product or service. You should view yourself as providing a service to your audience.

The return from that investment isn’t always important. Your readers depend on you. The return on not serving them well is that they lose interest or trust in you and your company.

What are you doing today to provide a service to your website visitors? Are you making sure you never have to apologize and say, “Service Restored?”

Food for thought.

IMAGE: Stephen Coburn on Shutterstock.com

Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |

About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

Other posts by

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://ariherzog.com Ari Herzog

    “Businesses can take a lesson from Mark. When you are providing content to your audience, you aren’t simply marketing your wares. You aren’t driving sales of your product or service. You should view yourself as providing a service to your audience.

    The return from that investment isn’t always important. Your readers depend on you. The return on not serving them well is that they lose interest or trust in you and your company.”

    I happily nodded along through the first pararaph — and then I got to the second. The moment you mentioned ROI, my eyebrows arched. I knew what you were up to. All of a sudden, you were not writing about blogging and service providing but making money. That's where you erred for you lost me.

    • http://socialmediaexplorer.com JasonFalls

      Re-read it then and don't skip assuming you know what I'm doing. The
      paragraph clearly speaks to trust not profit.

      ———————
      Jason Falls
      jason@jasonfalls.com
      Twitter: @JasonFalls
      C: 502.619.3285

      • http://ariherzog.com Ari Herzog

        Yes, I grasped that, Jason; but you still mentioned it. I'm curious why.

        Why was there a need to drop in ROI, or sales in the paragraph before?

        • http://socialmediaexplorer.com JasonFalls

          Because no client or business I've ever encountered isn't focused on
          the return on investment or profitability or business drivers they get
          out of a marketing effort. Businesses read my blog. This is helpful
          for them to consider.

    • http://www.sonnygill.com Sonny Gill

      Not sure I see the connection with making money and Jason's piece?

      The post talks about the value you're providing for your readers, with your content and experiences. ROI, 'making money', etc. shouldn't be your company's ultimate objective, instead content creation for the sake of being an important resource & authority figure for your audience and the industry you represent.

  • http://broadcasting-brain.com Mark Dykeman

    Thanks Jason. In the interest of disclosure, I do have three different Project Wonderful ads on the blog, but the income from those ads might pay for one plain coffee a month if I'm lucky.

    The point that I think that Jason is trying to make might be a little more clear if we emphasize the fact that the type of content that is being provided is being provided free of charge, above and beyond the goods and services that a company actually tries to profit from. If a company blogs about trends, research, or other things that they don't directly profit from, but they provide as a service via their website, that content will have its own fans who will miss it if it disappears. It could be an example of Wal-Mart blogging about back to school safety (don't know if they do this or not), supermarkets blogging about nutrition and recipes, or… fill in the blanks.

    • http://socialmediaexplorer.com JasonFalls

      Excellent points, Mark. Thanks for those and for the inspiration, as accidental as it may have been.

  • http://twitter.com/Wendy WendyPeters

    Excellent. A viewpoint that rings true with me. I think that looking beyond the immediate picture is important. The question is no longer about the bottom line. It's about providing something of value for somebody else to go forth and create something else of value with. Recycling and building off of ideas and content to thrive. If you're better off because of what I've put out into the world, and I've received some satisfaction from what I've produced, we're both better off in the larger picture. And payoff may come in many forms, in reputation, in credibility… and making a living too. It's harder to measure, but the impact is greater and reaches much farther.

    • http://socialmediaexplorer.com JasonFalls

      Well said, Wendy. Thanks for that.

  • http://www.hallicious.com Hallicious

    Blog content – The original freemium model.

    Whether it's free content or a free web application, if it adds value people will miss it when it's gone. I think it's easy for human beings to become indignant about failure of the things they've grown dependent upon. Even if they're not paying for it. That is weird to think about, huh?

    Great thoughts.

    • http://socialmediaexplorer.com JasonFalls

      Thanks Chris. Here's hoping brands understand that indignant part if they fail in delivering on the service of their content. Appreciate the comment.

  • Pingback: Captured Brainwaves – 30 September 2009 | Broadcasting Brain

  • Pingback: SmartBlog On Social Media » Today’s bonsus tracks: Customer service

  • http://twitter.com/marketingfails Paul L'Acosta

    It's definitely food for thought because even if you go back to blogging 101, when Blogger was the king and authors were just randomly posting events on their lives (pretty much what a new Twitter user does nowadays), it's still a service. The product? Perspective.

    Thanks Jason for the wake-up alert!

  • Pingback: Captured Brainwaves – 30 September 2009

  • angelia110

    <h2 align=”center”>Costs For Uggs–What It Costs?</h2>

    –>Are you lusting after a few (or even more) Uggs (UGG Australia) boots and if so, you're in good company, as girls and women of all ages, especially with the simple, slipper-like design of these sheepskin ugg boots, which are relatively easy and very comfortable to wear. And they appear to be affected. Some men are also jumping on the trend and luxury UGGs? Australia, the brand also offers a range of contemporary styles for them.

    –>Could you mind giving everyone loves from ugg-boots? There are so many types of uggs, ugg bailey button,ugg classic tall, ugg classic short, ugg classic cardy. How to choose your favorite? Or do you really want to one uggs regardless its style? Despite their design is awkward and slipper-lile, Uggs is one of the few stations that are of general interest, have argued that cross generational lines.

    –>Young people, students and young mothers and the Middle Ages, the original Black Ultra Tall UGG Boots, seem pulled the fleecy-lined boots that are manufactured in Australia, with the best materials. Are you sure that your feet warm in winter without socks, and cool in summer so that is more versatile too? If no, hurry up to take one ugg boots on goodugg uk sale ! That's why we see people wear them in schools, supermarkets, on the slopes and even in the most popular beaches in the United States and abroad. Many surfers also use uggs to keep their feet warm.

    –>What do you really care about? Is its price or quality, or you just following the general trend? You know what are you thinking in your heart!

  • http://www.control4.com/solutions/home-theater/ hvac control

    Wow great post. You really made your point…this is excellent advice.thanxxx

  • http://alexliminc.com/before-you-purchase-a-domain-name-availability/ Alex Lim

    Very much true, a great reminder for all of us. The post sounds like a charity but in a different level- intellectually. We should sometimes stop for a moment and introspect about the things we have provided over the past years. Is it valuable enough? There are certain moments in our lives that we had received too much- greater than we have given. We have to reevaluate our purposes, actions and motives sometimes. Maybe it’s time change some details to get into the next level.

  • http://www.ribeezie.com Ricardo Bueno

    Re: “What are you doing today to provide a service to your website visitors? Are you making sure you never have to apologize and say, 'Service Restored?'”

    At last years Blogworld Expo Darren Rowse advised that the best way to build a community is to invest in your readers (one person at a time). In answer to your question above, I'm doing just that. Responding to comments (every single one), answering emails, listening intently for the kind of questions/challenges my readers are facing and then finding ways to address those challenges either through the blog or via the newsletter.

  • Pingback: News, like hamburgers, should be more than just fast. « Hansen House Communications & Content

  • winter123

    We are professional brand shoes, Gucci Handbags, Gucci Shoes and satisfied customers always come first. We have huge quantity of Gucci Purses, Gucci Belts, Gucci Loafers and Gucci Sneakers for sale! You can find the exact gucci whether Gucci Men's Shoes or Gucci Women's Shoes you want at a price that's right for you.Moreover,we have the best quality Louis Vuitton Shoes on sale including Men's Shoes,

    We are professional brand shoes, Gucci Handbags, Gucci Shoes and satisfied customers always come first. We have huge quantity of Gucci Purses, Gucci Belts, Gucci Loafers and Gucci Sneakers for sale! You can find the exact gucci whether Gucci Men's Shoes or Gucci Women's Shoes you want at a price that's right for you.Moreover,We provide the best service and fast shipping to customers all over the world.
    High distinctive and exquisite quality Gucci Products like Gucci Handbags, Gucci Shoes and satisfied customers always come first. We have huge quantity of Gucci Purses, Gucci Belts, Gucci Loafers and Gucci Sneakers for sale! You can find the exact gucci whether Gucci Men's Shoes or Gucci Women's Shoes you want at a price that's right for you.Moreover,We are professional brand shoes.

  • Guo198706

    thank you for sharing the post,it is really good @
    DVD ripper is such a professional ripping software designed to rip DVD disc to other popular multimedia devices for playback such as iPod, iPhone, Apple TV, PSP/PS3, Xbox
    youtube downloader,you can have a try

  • Pingback: razor