As indicated earlier this week, Crystal Peterson and I presented Thursday night to a group of young professionals associated with the Advertising Federation of Louisville. As promised, here’s our PowerPoint presentation.



While my post from Monday stirred some interesting discussion in the comments, I want to stress that the point of the presentation was not to say that human resources pros and hiring managers are out there snooping through your Facebook photo albums and MySpace profiles looking for something for which to disqualify you from job searches. Rather, many are looking for the good — are you active in communities in your industry? Do you have a blog or comment on blogs? Have you established an expertise or at least a professional reputation online? If they find the good, it helps your chances.

Anecdotally, I would also say that PowerPoint decks, as we call them in the ad business, are generally vague and useless to me. (One of my pet peeves about my industry.) So, if you have questions or would like some background on what we said to accompany the presentation, fire them off in the comments. I promise we’ll both keep an eye on them and answer any you might have

Thanks to Robin Miller from the AdFed and the folks at Glassworks for hosting the event, as well as Central Bank (disclosure: A Doe-Anderson client) for sponsoring the Career Construction Series for the organization.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://my-creativeteam.com/blog Harry Hoover

    Good presentation, Jason, and good advice you everyone: do the right thing online. Youthful indiscretions can come back to bite you.

  • http://www.socialmediaexplorer.com Jason Falls

    Thank you sir. Hopefully, those in the crowd got it. They were all 20-somethings.

  • http://www.umar.biz Umar Ruhi

    Great presentation Jason! truely contextualizes the ideas of personal branding within the use of social media.

    Would it be possible to get the list of references for the statistics that you put up in your slides?

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