Chris Brogan & Julien Smith

Image by jdlasica via Flickr

I read “Trust Agents” this weekend. Before you read further, please know that both authors, Chris Brogan and Julien Smith, are people I consider friends. Their publisher sent me a free copy of the book to read and review. I’m not unbiased here, nor do I intend to fake it.

But you can trust me when I tell you that even if these two guys weren’t my friends, this book is well worth reading. In fact, it’s well worth buying a few copies to give to friends, business associates, clients or potential clients and so on.

I can give you a synopsis of the book. I can tell you the five or six really good nuggets of thought and overall themes that Brogan and Smith illustrate and nail. I can promise you it will change the way you look at business and will give you a new perspective on the world. But a lot of other people will do that.

Here’s what I want you to know about this book more than anything:

It will empower you.

Regardless of whether you are a marketing or social media expert, a brand manager, an agency-side thinker, an independent consultant, a public relations person new to social media, a developer or programmer or just someone who wants to know more about this Internet marketing thing, this book will provide you with the tools needed to become a trust agent — someone trusted and influential on the web.

The empowerment comes not just in practical advice and street-level knowledge Brogan and Smith bring to the table, but from a perspective only these two can bring. Their message and explanation isn’t just rooted in marketing principles and brand work. It finds its evolution from game theory, psychology and even the inner confines of the lone comfort zone of most technologists: mom’s basement.

I won’t say it’s a blueprint. But it is. I won’t say it’s the best book to read to “get” social media. But it might be.

I just hope that you know me well enough to know if the book was crap, I would at least not say anything about it.

Buy it. Read it. Tell me if you disagree.

And to start your road to becoming a trust agent, help pass the word about the book.

IMAGE: Flickr Photo by J.D. Lasica.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.traffic-is-king.com/socialbot Samuel

    Great to hear that. I hope I can have a chance to read the book so it will empower me too.

  • http://socialmediaphilippines.com Rob Angeles

    Trust Agent is awesome! Got it last Monday and was the last book in my favorite Barnes and Noble branch. One of the many things I like on how Chris and Julien organized this book are the Action items with the recommended tools. An awesome book authored by awesome people!

  • http://www.ribeezie.com Ricardo Bueno

    Jason: is it just me or do you see a bit of a Seth Godin resemblance with Chris there? I'll be buying the book for sure; heck a few copies to pass around even (tho an early copy might've been nice).

    Looking forward to seeing you both at Blogworld! We still on for drinks at the famous bar?

  • http://www.ricardobueno.com Ricardo Bueno

    Jason: is it just me or do you see a bit of a Seth Godin resemblance with Chris there? I'll be buying the book for sure; heck a few copies to pass around even (tho an early copy might've been nice).

    Looking forward to seeing you both at Blogworld! We still on for drinks at the famous bar?

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