Comments on: Benchmarking Your Social Performance

By: What Should You Expect From Your Marketing Campaigns? | SCORE

What Should You Expect From Your Marketing Campaigns? | SCORE — Fri, 01 Mar 2013 18:33:43 +0000

[...] relationships should get higher CPF than a big corporation. Here is a great article with some good benchmarks by audience size. And this study by EdgeRank Checker shows that on average Facebook post comments get four times as [...]

By: What should you expect from your marketing campaigns? | RoadMap Marketing

What should you expect from your marketing campaigns? | RoadMap Marketing — Mon, 25 Feb 2013 14:37:05 +0000

[...] relationship should get higher CPF than a big corporation. Here is a great article here with some good benchmarks by audience size. And this study by EdgeRank Checker shows that on average Facebook post comments get four times [...]

By: Joanna

Joanna — Tue, 25 Sep 2012 16:21:00 +0000

Wendy, I was wondering if you ever received a reply on this – I’m interested in the same thing. Clicks-per-reach seem to make sense. I think I’d want both numbers.

By: Топ няколко: интересното от маркетинга №13 | Васи ли?!

Топ няколко: интересното от маркетинга №13 | Васи ли?! — Fri, 03 Feb 2012 09:58:29 +0000

[...] седмица Social Media Explorer радват с нещо полезно – няколко интересни идеи за измерването. Според тях трябва да мерим clicks per follower, да се [...]

By: Tina Pierce

Tina Pierce — Thu, 02 Feb 2012 12:23:00 +0000

Awesome post!

By: Anonymous

Anonymous — Tue, 31 Jan 2012 21:04:00 +0000

Hi Tristan,
Nice post. Do you have any other information regarding the types of businesses that were used to build out the peer group CPF table, such as vertical focus, B2B, B2C, etc? That would be very useful information.
Marty

By: Wendy H

Wendy H — Tue, 31 Jan 2012 15:55:00 +0000

First, thank you for writing a great article about measuring social media. Second, I wanted to bring up one point that wasn’t mentioned. The click-per-follower model assumes that all of your followers/fans actually sees your posts. With Facebook insights, I can see that about 10-15% of my Facebook fans actually see any given Facebook post. So, wouldn’t a more accurate measure be clicks-per-reach? I realize we can’t measure reach in Twitter, but it’s safe to say that a significant number of followers never see the majority of tweets from a brand. Just a thought.

By: Anonymous

Anonymous — Tue, 31 Jan 2012 14:05:00 +0000

Nice article with some good points.

By: Growth of social media shapes recruiting landscape in high school sports | Open Knowledge

Tue, 31 Jan 2012 02:16:20 +0000

[...] Tristan Handy uses benchmarking to show another metric for reporting social media success.More By Jason Falls [...]

By: Marketing Day: January 30, 2012

Marketing Day: January 30, 2012 — Mon, 30 Jan 2012 22:07:38 +0000

[...] Benchmarking Your Social Performance, http://www.socialmediaexplorer.com [...]

By: Eric Boggs

Eric Boggs — Mon, 30 Jan 2012 20:03:00 +0000

Bravo, Tristan!