Comments on: Good Digital Marketing = Good Math http://www.socialmediaexplorer.com/social-media-measurement/good-digital-marketing-good-math/ Social Media Consulting, Public Speaking and Education Wed, 22 May 2013 02:33:25 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Facebook Saturation // http://www.socialmediaexplorer.com/social-media-measurement/good-digital-marketing-good-math/comment-page-1/#comment-58434 Facebook Saturation // Mon, 04 Mar 2013 19:03:41 +0000 http://www.socialmediaexplorer.com/?p=18751#comment-58434 [...] stories and Like-gathering campaigns are a bit of a different animal, but remember my thoughts from last week about conversion rates? If you know you can drive, say, eight percent of your Facebook fans to [...] [...] stories and Like-gathering campaigns are a bit of a different animal, but remember my thoughts from last week about conversion rates? If you know you can drive, say, eight percent of your Facebook fans to [...]

]]> By: Facebook Saturation - Cash Crazy Marketing http://www.socialmediaexplorer.com/social-media-measurement/good-digital-marketing-good-math/comment-page-1/#comment-58430 Facebook Saturation - Cash Crazy Marketing Mon, 04 Mar 2013 15:03:13 +0000 http://www.socialmediaexplorer.com/?p=18751#comment-58430 [...] stories and Like-gathering campaigns are a bit of a different animal, but remember my thoughts from last week about conversion rates? If you know you can drive, say, eight percent of your Facebook fans to [...] [...] stories and Like-gathering campaigns are a bit of a different animal, but remember my thoughts from last week about conversion rates? If you know you can drive, say, eight percent of your Facebook fans to [...]

]]> By: Facebook Saturation http://www.socialmediaexplorer.com/social-media-measurement/good-digital-marketing-good-math/comment-page-1/#comment-58427 Facebook Saturation Mon, 04 Mar 2013 11:00:24 +0000 http://www.socialmediaexplorer.com/?p=18751#comment-58427 [...] stories and Like-gathering campaigns are a bit of a different animal, but remember my thoughts from last week about conversion rates? If you know you can drive, say, eight percent of your Facebook fans to [...] [...] stories and Like-gathering campaigns are a bit of a different animal, but remember my thoughts from last week about conversion rates? If you know you can drive, say, eight percent of your Facebook fans to [...]

]]> By: online Paid advertising http://www.socialmediaexplorer.com/social-media-measurement/good-digital-marketing-good-math/comment-page-1/#comment-58397 online Paid advertising Sat, 02 Mar 2013 05:34:00 +0000 http://www.socialmediaexplorer.com/?p=18751#comment-58397 Can we show every action made by member? Can we show every action made by member?

]]> By: Zach Kasperski http://www.socialmediaexplorer.com/social-media-measurement/good-digital-marketing-good-math/comment-page-1/#comment-58376 Zach Kasperski Thu, 28 Feb 2013 20:57:00 +0000 http://www.socialmediaexplorer.com/?p=18751#comment-58376 I completely agree with everything said here. Although, I would like to add by saying that design plays a crucial role in whether or not a visitor is likely to convert. For instance, form design could make or break your conversion rates. I wanted to provide some value for those who are wondering how to best position their labels on forms: Right Aligned - These labels are great for illustrating clear association between label and field and requires less vertical space on the page. Problem is, they’re more difficult to just scan the labels due to the left rag. All in all, you can usually see the fastest completion times when using this format. Left Aligned - Use these types of forms with the data required is unfamiliar to the visitor. It enables label scanning, but negatively impacts the association between label and field. Also, changing the label length may impair the overall layout of this type of form. Top Aligned - These labels are great for when you’re trying to obtain data that the user is familiar with and with minimum completion times. Ie. Name, address, phone number. These type of forms usually require more vertical space, and you should pay attention to your spacing to enable efficient scanning. Best Practice - Use top aligned for reduced completion times and familiar data input. Use right aligned when vertical screen space is a constraint. And use left aligned for unfamiliar, or advanced data entry. Hope this helps! Cheers! I completely agree with everything said here. Although, I would like to add by saying that design plays a crucial role in whether or not a visitor is likely to convert. For instance, form design could make or break your conversion rates. I wanted to provide some value for those who are wondering how to best position their labels on forms:

Right Aligned – These labels are great for illustrating clear association between label and field and requires less vertical space on the page. Problem is, they’re more difficult to just scan the labels due to the left rag. All in all, you can usually see the fastest completion times when using this format.

Left Aligned – Use these types of forms with the data required is unfamiliar to the visitor. It enables label scanning, but negatively impacts the association between label and field. Also, changing the label length may impair the overall layout of this type of form.

Top Aligned – These labels are great for when you’re trying to obtain data that the user is familiar with and with minimum completion times. Ie. Name, address, phone number. These type of forms usually require more vertical space, and you should pay attention to your spacing to enable efficient scanning.

Best Practice – Use top aligned for reduced completion times and familiar data input. Use right aligned when vertical screen space is a constraint. And use left aligned for unfamiliar, or advanced data entry.

Hope this helps! Cheers!

]]> By: Arsham Mirshah http://www.socialmediaexplorer.com/social-media-measurement/good-digital-marketing-good-math/comment-page-1/#comment-58326 Arsham Mirshah Tue, 26 Feb 2013 15:06:00 +0000 http://www.socialmediaexplorer.com/?p=18751#comment-58326 "Search engine optimization and e-commerce experts live in this math." <-- that, my friend, is a FACT. From my experience, it's precisely 3.65 times easier to increase the conversion rate by 100% than it is to increase the traffic 100% (all things equal) :) “Search engine optimization and e-commerce experts live in this math.” <– that, my friend, is a FACT.
From my experience, it's precisely 3.65 times easier to increase the conversion rate by 100% than it is to increase the traffic 100% (all things equal) :)

]]> By: Rudee http://www.socialmediaexplorer.com/social-media-measurement/good-digital-marketing-good-math/comment-page-1/#comment-58320 Rudee Mon, 25 Feb 2013 23:15:00 +0000 http://www.socialmediaexplorer.com/?p=18751#comment-58320 I am constantly checking Google analytics to get a handle of this. I know this may sound stupid but I think it depends upon the day. If you have a business site, Monday and Tuesday people are just starting to get back into the groove of working. The big conversion day is Wednesday and part of Thursday and then people are getting ready for the weekend, so some days the conversion rate can by low and have nothing to do with how the site was optimized <a href="http://www.garrettspecialties.com" rel="nofollow">RudeeG</a> I am constantly checking Google analytics to get a handle of this. I know this may sound stupid but I think it depends upon the day. If you have a business site, Monday and Tuesday people are just starting to get back into the groove of working. The big conversion day is Wednesday and part of Thursday and then people are getting ready for the weekend, so some days the conversion rate can by low and have nothing to do with how the site was optimized

RudeeG

]]> By: JasonFalls http://www.socialmediaexplorer.com/social-media-measurement/good-digital-marketing-good-math/comment-page-1/#comment-58315 JasonFalls Mon, 25 Feb 2013 19:35:00 +0000 http://www.socialmediaexplorer.com/?p=18751#comment-58315 Glad to be useful, Lisa! Thanks for chiming in. Glad to be useful, Lisa! Thanks for chiming in.

]]> By: Cision NA http://www.socialmediaexplorer.com/social-media-measurement/good-digital-marketing-good-math/comment-page-1/#comment-58314 Cision NA Mon, 25 Feb 2013 18:54:00 +0000 http://www.socialmediaexplorer.com/?p=18751#comment-58314 Hi Jason, This post tugs on my heart strings :) You did a great job of explaining an overwhelming topic in very simple terms and in few words.  We measure everything because that is the only way to track success. From the metrics that aren't as important in a business sense: followers, mentions, retweets, likes, comments; to clicks, actions and conversions, we like to know where we're at each month, if we're improving, and how to do better. It's also interesting to look at amount of time spent per conversion and how to drive that number down - for instance, if you spend 4 minutes to get each 'action' and only one turns into a conversion, how can we drive that down - which in the end is the same as what you said above, "reducing costs & maximizing revenue."  I always hated math but social media and measurement, specifically, have turned me into a math nerd (don't ask me to do geometry, though) :) Hope you're well!  Best, Lisa Hi Jason,

This post tugs on my heart strings :) You did a great job of explaining an overwhelming topic in very simple terms and in few words. 

We measure everything because that is the only way to track success. From the metrics that aren’t as important in a business sense: followers, mentions, retweets, likes, comments; to clicks, actions and conversions, we like to know where we’re at each month, if we’re improving, and how to do better.

It’s also interesting to look at amount of time spent per conversion and how to drive that number down – for instance, if you spend 4 minutes to get each ‘action’ and only one turns into a conversion, how can we drive that down – which in the end is the same as what you said above, “reducing costs & maximizing revenue.” 

I always hated math but social media and measurement, specifically, have turned me into a math nerd (don’t ask me to do geometry, though) :)

Hope you’re well! 
Best,
Lisa

]]> By: jasonstoddard http://www.socialmediaexplorer.com/social-media-measurement/good-digital-marketing-good-math/comment-page-1/#comment-58310 jasonstoddard Mon, 25 Feb 2013 16:01:00 +0000 http://www.socialmediaexplorer.com/?p=18751#comment-58310 Analytics (numbers) is not attribution. Analytics (numbers) is not attribution.

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