We are always excited when one of our team members does something awesome. Nichole Kelly, one of SME’s regular contributors and a social media measurement consultant, worked with HootSuite recently to create a white paper for them called, “An Introduction to Social Media Measurement.

It’s the first in a series of white papers Kelly is working on. In her typical, Full Frontal ROI style, Nichole cuts through the clutter of retweets and follower counts and focuses on measuring social media marketing efforts with financial goals and objectives in mind. The HootSuite paper includes how-to documents on getting metrics from its new Custom Social Analytics Reporting feature.

“Marketers want to measure social media in a way that is meaningful to the organization, but unfortunately most of us aren’t metrics junkies and there isn’t a silver bullet answer,” Nichole told me. “The whitepaper series is about showing marketers how they can finally tie their results to financial metrics like sales,revenue, and cost.”

She said the partnership with HootSuite was the result of the company’s desire to cut the B.S., too, and get to the data that drives better decision-making in the organization. That’s Nichole’s style. That’s my style. So I thought I’d let you know you should go download this thing. It’s good.

And here it is:

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://fbml-templates.net Tim Soulo

     Wow! Kudos to Nichole for this great work! At a first glance it seems really awesome! Thanks for sharing the download link, Jason :)

  • http://checktrafficdashboardvideo.blogspot.com/ Tik

     Thank you for this post. I think that is is a good thing to be able to track social media effort with more than the number of clicks received.

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  • http://www.ventureneer.com Geri Stengel

     Sounds like a great addition to the social media resource bank. So many people are flummoxed by measuring that they avoid social media altogether or don’t tweak it to get the most bang for their buck. I’ll add this one to my resource list.

  • http://blog.hootsuite.com/ HootSuite.com

    Thanks for sharing with your audience Jason. Nichole is a gem to work with and we look forward to releasing the next 4 editions full of practical tips and tactics for measuring ROI. 

    • http://socialmediaexplorer.com JasonFalls

      Thanks for stopping by HootSuite folk. We certainly dig Nichole. Glad you do
      too. Nice job on the reports. Looking forward to the rest of them!

  • http://www.intellisites.com IntelliSites Web Design

    Thanks so much for sharing this.  Hootsuite is a great tool!

  • http://blog.hootsuite.com/ HootSuite.com

    Thanks again for the coverage on Part 1 – a great reaction so far! This morning, we released Part 2 of the 5-part series called: Applying Social Media Measurement to the Sales Funnel. Check it out and share your thought and tactics – we’re listening :) http://owl.li/4WWYa