Integrating a company’s social media marketing efforts with its other marketing channels seems to be a recurring challenge with companies and brands across the world. Traditional media and marketing stems from the campaign and broadcast messaging mentality while social media marketing is more of a multi-logue — not a monologue or dialogue, but one where each person in the mix can see the communications of others. The philosophical approach is different and integration can be hard.

But folks like Todd Defren, inventor of the Social Media Press Release and Social Media Newsroom and princpal at Shift Communications, has been working with clients to integrate for a long time. Not only did I catch up with him last week to chat about how to integrate social media marketing with traditional methods, but I’ve invited him to speak on that subject matter at the Awareness Exploring Social Media Business Summit on Oct. 17 in Boston, Mass. Tickets are still available! Reserve your spot now!

Here’s our chat last week:

Altimeter Group’s Jeremiah Owyang will present original research at the event, which will also feature DJ Waldow, Laura Fitton, Tim Hayden, Ann Handley, C.C. Chapman, Jason Keath, Mike Schneider, Mike Lewis and lil’ ole’ me. Plus, we’ve got a brand case studies panel that will be certain to give attendees awesome ideas as takeaways.

Some of the topics we’ll dive into that day include building a scalable social business, cross-pollinating email and social marketing, the latest trends and needs for marketers relative to mobile marketing, location-based marketing, content marketing strategy and lots more.

I’m convinced you won’t find a lineup like this at a single-day event for such a ridiculously low price. For the $300 registration fee you get breakfast, lunch and a free month trial of ExploringSocialMedia.com. You get to hear some of the top thinkers in the digital marketing business and network with them and other attendees as well. For $300! SRSLY?!

Get your spot now!

Register here:

And we’ll see you in Boston!

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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