Comments on: Tools, Process and Culture…Oh My!

By: Are you sure your social listening data doesn’t suck? - Cash Crazy Marketing

Are you sure your social listening data doesn’t suck? - Cash Crazy Marketing — Fri, 11 Jan 2013 10:40:50 +0000

[...] social content, or better yet, not educating yourself on what quality data is, you could be making flawed business decisions. The point of this post is to get you to stop and think about whether or not more data is really [...]

By: Your Data Probably Sucks

Your Data Probably Sucks — Thu, 10 Jan 2013 11:00:17 +0000

By: Malcolm De Leo

Malcolm De Leo — Fri, 28 Dec 2012 19:53:00 +0000

Rick…thanks for the comment. It is the silent subject that many are ignoring as they simply try to pick systems to use. Function is imperative because it helps create seamless process, but function alone will not win the day. I appreciate that you see its value…

By: This Week in Social Analytics #30 at TweetReach Blog

This Week in Social Analytics #30 at TweetReach Blog — Fri, 28 Dec 2012 17:04:56 +0000

[...] Tools, Process and Culture. . .Oh My! The Social Media Culture Chasm [from Social Media Explorer; written by Malcolm De Leo] “Simply put, as consumers, we are hooked on trusting what others say to make decisions in our personal lives, but as companies and professionals we are extremely reluctant to use this same data to more quickly and efficiently make business decisions.” [...]

By: The Social Media Culture Chasm | digitalnews2000

The Social Media Culture Chasm | digitalnews2000 — Fri, 28 Dec 2012 12:34:22 +0000

[...] on http://www.socialmediaexplorer.com Share this:TwitterFacebookLike this:LikeBe the first to like this. This entry was posted in [...]

By: joey

joey — Fri, 28 Dec 2012 08:00:00 +0000

too few people think about the human side of creating business value. LM324N

By: MicroSourcing

MicroSourcing — Thu, 27 Dec 2012 06:15:00 +0000

When it comes to a company’s culture, it can be helpful to let it develop organically and take cues from that instead of marketing the company in a way that seems contrived or manufactured.

By: Rick Noel, eBiz ROI, Inc.

Rick Noel, eBiz ROI, Inc. — Wed, 26 Dec 2012 13:33:00 +0000

Excellent piece Malcolm. Culture is a huge, powerful think that manifest itself in statements like “this is the way we do things and this is the way we will always do things.” Nowhere is change more important that developing and operationalizing a social media strategy in which culture plays a necessary role. Changing corporate culture is one of the hardest things for any leader to accomplish, but generally a skill that separates the successful from the unsuccessful. Thanks for sharing.