Yahoo! Sees Small Business Dashboarding Need

by · May 2, 201212 comments

Leave it to one of the web’s mainstays to truly being to solve the digital marketing dashboard problem! Yahoo! (of all companies) unveiled a sweet small business dashboard product today. It’s Yahoo! Small Business Marketing Dashboard pulls together web analytics, Pay-Per-Click and other paid search advertising, e-commerce, social media monitoring, directory listings and more into a single reporting home.

Long the lament of the online digital marketer and lip-service goal of every social media monitoring and management solution out there, the unified dashboard has been a pipe dream for many a digital marketer for years. Some platforms offer a glimpse at what one could be. Few have pulled one together that is definitively good. Yahoo! has made a better-than-most effort here.

Yes, it’s geared toward small businesses. But this platform is powerful enough and built do pull disparate sets of data together into one place. Certainly, if you’re a Yahoo! Small Business customer, you’re going to love it. But even if you’re not, you may want to check this platform out. Don’t fall out of your chair on this one, either: The core product is free.

Not that it doesn’t have its limitations. The social media monitoring component (which they call reputation management) is very light and only offers you views of the last two mentions without upgrading to a paid version of the solution. I worry about it’s integrity in terms of providing you with enough and accurate data … it’s too simple in its set up to indicate that it’s good enough compared to many social media monitoring solutions. Still, with the upgrade (which starts at $9.99 per month), you can get access to similar data for competitors, too.

Even with the free version, you get access to directory listings and monitoring, email and SEO campaign monitoring, and all in an interface and tool designed for the business owner, not the marketing or tech geek.

The bottom line is that Yahoo! has tapped into a market need here. Yes, it’s focused on the small businesses, but even the large, enterprise companies I’ve spoken to recently are still frustrated with having to pull disparate reports together manually. No one seems to be solving this problem for much of anyone. And then Yahoo! comes along and does it.

Who’d a thunk it. Good on ya, Yahoo!

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.facebook.com/profile.php?id=9302789 Craig Kessler

    Surprised to see Yahoo get in on this.  I have a feeling this will be a trend and more dashboards like this will be out on the market.  The upgrade version is quite affordable, and I would have expected it to be more.  Almost sounds like they are going the Google route by offering a comprehensive dashboard hoping business owners spend more $$ with them.  Or maybe they just found a market need and figure the software sale can help add to profits.  Who do you think will be the next big company to release one?

  • http://www.fasciagraphics.co.uk/ Derekdonnelly

    Had a look and it seems good but Yahoo does not seem to recognize that the UK exists so can’t set it up :(

    • http://socialmediaexplorer.com JasonFalls

      Ew. Not sure what their rollout plans are, but I’m guessing you’ll have it soon.

  • Cheryl Kobayashi

    This is an interesting move by Yahoo
    and it is also surprising on some accounts. I’d expect someone like
    Google or Bing to come up with a dashboard tool like this and not
    Yahoo. Anyway, this tool will really help businesses in managing
    their online marketing and social media related tasks in a better
    way.

     

  • http://timmyhoward.com/ Tim Howard

    I don’t know if this really does all that much to benefit a SMB. A lot of these features are already available in other products…

    • http://socialmediaexplorer.com JasonFalls

      Yes, but few, if any, unify them into one dashboard, which makes this rather unique. Lots of other products are trying to tie them all together, but ungracefully. This one is better done than most I’ve seen.

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