Social media monitoring is perhaps one of the most widely known and used social technologies among businesses large and small. Whether using free tools like Google Alerts and or paid solutions like uberVu, Radian6, Sysomos or others, it seems listening as the most important function of a business’s efforts in social media has been successfully ground into our collective conscience. At least to those of us determined to implement good social media marketing strategies.

But social media monitoring is often thought of and implemented as a reactionary practice. Find the keyword mentions, then respond. Done. Smart companies know, however, that using social media monitoring as a proactive, business driver, can make the difference between being successful with your social media efforts and not.

Arienne Holland from Raven Internet Marketing Tools knows a thing or two about proactive social media monitoring. She implements tactics and strategies around monitoring for her company on a daily basis. She’ll be presenting her experiences as well as some good case studies of other brands doing the same at Explore Dallas-Fort Worth on Feb. 17. I caught up with her last week to chat about how companies are and can use monitoring more effectively.

You won’t want to miss the business insights Arienne has to give at Explore Dallas-Fort Worth. She’ll be speaking there, along with an all-star lineup that includes Copyblogger’s Brian Clark, Zena Weist of Edelman Digital, Tom Webster from Edison Research, Nichole Kelly of Full Frontal ROI, DJ Waldow from Waldow Social and more. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The first 100 registrants get the full day’s content, breakfast, lunch (by Wolfgang Puck Catering) and a cocktail reception for just $250! The full price of the event is $400, so save $150 now and reserve your spot.

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Josh Ledgard

    We’re all about social media monitoring with a purpose.  That’s the whole premise of our startup: 

    Love to chat with you more about what we’re doing. 

  • Andre Bourque

    It would appear that social media compliance & moderation tools are evolving from “nice to have” to “must have” for companies who want to preserve their online reputations.

  • Judy Caroll

    Hi Jason,  

    Thanks for  having Arienne in your video;) Social media monitoring should be used to take control instead of just reacting.  It will help us keep up with the competition and come up with the product/service that people would love to have.  Also, social media monitoring is about listening to conversations and making wise decisions after.  Very insightful.

    All the best, 


  • Taylor Marek

    Thanks for the video!

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