Jason Falls

Jason Falls

Ever since I reported on the launch of Scout Labs, I have had people ask, fairly or not, how it compares with Radian6. It’s no secret that I use Radian6 at Doe-Anderson, am good friends with many of their employees and have recommended them to people left and right for a long time. Scout Labs appeared on the scene in February after two years of testing and development and they have a very nice social media monitoring tool.

To be completely fair, it should be noted that the two companies have slightly different target audiences, strengths, technologies and approaches. Scout Labs is a self-serve, web-based tool priced for small to mid-sized business and brands. Radian6 was originally positioned as an agency model where a single ad agency that worked with many brands could economically offer social media monitoring to its clients. It quickly moved on the market thirst for social media monitoring and expanded their approach beyond ad agencies and PR firms, but they are probably best suited for medium to large sized brands and businesses.

Still, if there is something to be had with Scout Labs for a better price, we ought to know what it is.

So, while setting up and monitoring mentions of a Louisville-area heath care system recently, I composed this comparison on setup, features and price. I chose the health care system because they have several different locations, thus potential keywords to search for, but weren’t a typical “national” brand so the volume would be manageable. Here’s what I found:

Radian6 offers a very simple setup. You start a “Topic” and add keywords. For billing purposes, you’re billed for each “Topic” so all of your searches need to come under that topic set up or you’ll pay more. I added several different keywords based on the name of the health care system and one of their locations. After testing the results returned, I quickly had to add some omission filters for a popular actor who has apparently appeared in several movies about hospitals and shares a name with the brand in question.

Still, the whole set up took 10 minutes. I’ve used Radian6 for a while, so it was familiar territory, but it is fairly easy to understand and navigate once you’ve had the tour from a Radian6 rep. (I wouldn’t say it’s particularly intuitive if you’ve never been in it, but it’s not hard to grasp.)

Just minutes later, I had a “River of News” that revealed 54 posts from the world wide web related to the health care system. You can sort that river in a number of ways to prioritize how you respond or weight the posts. A few clicks later, I had a topic cloud of popular words from those posts. With a few minutes of set up, I had some charts and graphs of some keywords I compared to see the volume of posts related to thinks like, “long wait time,” “terrible service” and “great service.” In Radian6, you can essentially compare any number of topics or keywords against one another, pulling frequency data from your river of news. You can also pull topic clouds or segment that division of data … they really allow you to slice the data any number of ways. Again, you need a little training to know how — even though all you do is click on the word or the bar graph to dive into it, you don’t get that from just looking at it — but once you do, you can slice more than a Benihana’s chef on speed.

Radian6 also produces an influencer report which gives you the most influential authors or sources from your river of news. This is good information to have, though the data is skewed a bit by the limits of your time frame (mine was set for the last 30 days). Still, I love the way Radian6 has added individual Twitter users as “influencers” on the chart. That is much more relevant to the live conversation of the day than which blog mentions the brand more.

Something new Radian6 has added to their River of News view that turns their tool into a much more actionable platform for brands and marketers is the Workflow view. You organize your River of News into a work space that allows you to mark posts for follow up, assign that follow up to team members and make the results actually work for you. Yes, this is a manual function, but one your company will want to use and participate in because it allows you to use your monitoring to realize results and proactively engage those voices talking about your brand.

Radian6 Workflow view with actionable step links to the left.

Radian6 Workflow view with actionable step links to the left.

This particular interface and function of Radian6′s tool would take me a complete second post to tell you about all the features and strengths. There’s tie-in with Google’s social graph API, automated alerts for subjects (giving you Google Alerts on steroids), tagging and activity logging of contact with specific bloggers, a completely mind-boggling integration with Twitter to manage communications with an influencer on that particular network. Oh, and you can have all your “River” results pumped to you via instant messenger so you are never out of touch with what’s being said about your brand.

Frankly, this dashboard functionality blows all other competitors in the social media monitoring space out of the water. If you’re paying hundreds of thousands of dollars for the big boys, you’ve lost your mind. This alone beats them, hands down. (Unless, of course, you just have to have the 56 page PowerPoint with mindless pie charts no one reads.) For medium to small brands, however, it’s overwhelming and impossible to manage or use all the functionality without spending hours a day using Radian6 (which is, I’m sure, what they’re hoping for). The reason I say that, however, is that there’s normally just one or two people managing all this for smaller brands and that isn’t their only role. This is a tool best used by teams of communications staffers.

Oh, and the ability to slice and dice the data in Radian6 is just sick. Once you know how to do it, you’ll swear by this tool.

The only bad thing about my Radian6 experience is that it crashes my browser in Firefox. Maybe it’s too powerful. It works fine in Safari, so I just use it there.

That said, the Radian6 scorecard of results showed 54 total items found, including 17 posts from Twitter, two videos and four images.

In Scout Labs, I set up a “Search” much like the “Topic” in Radian6. The keyword or exact phrase setup was a little disappointing until I got them on the phone and asked about it. They were nice to (politely) point out there’s a big “Click here for help” button that I missed. What can I say? I don’t read instructions.

In order to play out the clumsy usage like the average person would, I used the brand name, then the word “Healthcare” and the name of one of the brand’s locations as qualifiers. (“Relevant” in Scout Labs terms.) Unfortunately, that set up yielded over 10,000 posts. Even adding all sorts of qualifiers (the actor’s name as an omission, etc.), I could only get it down to 8,500 posts. So, I set up one search for, “Brand Healthcare” and “Brand Location” where the brand and location are obviously specific to this particular organization. There was no real way to mash those results up (keeping in mind I didn’t read the instructions on how to do so), so I did that manually for comparison sake.

Once that was done, the information produced included 72 total items found, including 23 posts from Twitter, 22 videos and 18 pictures. For the record, I ran it the way I should have (having read the instructions) and the numbers and content were all but identical.

A sentiment trend view from Scout Labs.

A sentiment trend view from Scout Labs.

Once you’ve set up your search in Scout Labs, within seconds and a couple of clicks you have charts and graphs for volume of articles, share of voice compared to competitors you may set up to track as well and the kicker – automated sentiment so you know if the talk about you is good, bad or neutral. Since this is manually scored in Radian6, you just saved yourself a fair bit of time to produce a sentiment report, though it requires that you trust the automation. (I highly recommend manually checking any sentiment score from any service until you’re confident they’re accurate or you can at least live with the ratio of right to not-so.)

Scout Labs also separates results out by medium, giving you a tab to see posts or conversations and separate tabs for photos, videos and Twitter. With Radian6, they’re all together in your stream, though easy to delineate. You can delete or remove posts you don’t want considered very easily using both tools. Instead of a topic cloud, Scout Labs lists popular words discovered in your stream and goes the added step of indicating which words are new in the last 30 days. This gives you a quick and automated glance at what topic might be trending or a sore spot that consumers are complaining about.

Comparing the results, it’s clear that Radian6 has a much more thorough scan of the web. News items posted on WFPL.org, the website for the local NPR affiliate, were not picked up by Scout Labs, showing some apparent holes in their scans. They also don’t do a good job of catching message boards and forums, though I’m sure that will improve over time. Radian6 didn’t do that well with forums a year or so ago when I first saw their platform. They’re better now.

Of the nine posts returned by Scout Labs, Radian6 only had three of them, and while the tool should have found them, I would only consider one of the six relevant to the search as three were job postings and the other two appeared to be spam sites. While I’m not sure why there was an inconsistency in the number of Twitter messages returned, it may have something to do with spam/duplication filters. The entries Radian6 failed to return appeared to be re-tweets or exact duplications of bot-controlled feeds.

Scout Labs did out-perform Radian6 by returning lots more videos and images. There was a Flickr set of 17 images I found through Scout Labs of a newborn baby that wasn’t in the Radian6 filter, all tagged with the hospital’s name. However, none of the four images Radian6 returned, all of which were relevant, were to be found in the Scout Labs data.

Tit-for-tat comparison’s are relevant but not altogether conclusive, however. The thing that often sets the tools apart is the ease of use and quality/quantity of data returned. Scout Labs offers a more seamless experience in a web-based environment while Radian6 is a Flash interface. It can be clunky and slow, though it is noticeably faster now than in months past. Radian6 allows you to produce topic-related comparisons easier than Scout Labs, in my experience. And, as I’ve indicated, the Workflow tool in Radian6 is simply unmatched in anything out there. It alone is worth the cost of the service.

And while Radian6 has the powerful play of the Influencer Report, which now includes Twitter users in its consideration set (a far better insight than just blogs that mention the brand most often), Scout Labs counters with the trump card of automated sentiment scoring. It is currently time consuming to manually grade sentiment in Radian6. Even though the brand in question only returned 54 posts, it would have taken about an hour to go through each one, read, score sentiment and so-on. In Scout Labs, if I trust their tool, it’s done.

For the record, according to my friends at Radian6, automatic sentiment scoring is coming and soon. Until it does though, Scout Labs has that as a selling point.

While I’m not well-schooled in the back-end technology lingo, Scout Labs uses indexing which, as I understand it, is more nimble and flexible than database-driven information. Radian6 uses a combination of indexing and database technology. Is that a sticking point for them in the long, run? I don’t know and would love some technologists and engineers to chime in. Seems like both companies have good engines and continually improve what they have, so both can give each other good runs for the money for a while. I promise to do more research here to edu-ma-kate us on the differences.

So from a power perspective, I give the edge to Radian6. Both the Workflow panel and their breadth of data collection sets them apart. Scout Labs can probably catch them on the data collection pretty quickly but duplicating their Workflow panel will be tough to do knowing Radian6 is always improving their own tool as well.

From a data perspective, Radian6 also stands out because of their breadth of data, the Influencer report and the data slicing and dicing ease of their tool. (Did I tell you it’s just sick? Sick!) Still, it’s a close call because of Scout Lab’s automated sentiment scoring, which is a big time-saver and important when you consider the good vs. bad is sometimes all a brand manager or CEO wants to hear.

But when you look at price, Scout Labs wins. They don’t limit the number of users \and offer monthly plans starting at $99 (enough to handle a single brand or small business with monitoring of 3-4 competitors). For $249 monthly, you get more searches for competitors or divisions of your business. This would be the price point for the health care system I used. The most you’ll pay for Scout Labs, unless you have a large, customized solution, is $749.00 monthly. That’s almost the entry point for Radian6, which is a volume-based plan with 10,000 “posts” as the lowest price point at around $600.00 per month. And you’ll need to be very meticulous about defining your keyword. If I hadn’t eliminated the actor’s name from Radian6′s scan, I would have been automatically bounced up to the more expensive plans at the end of the month. (Though I can attest, Radian6′s folks will notice inconsistencies and call you to make sure you’re aware you have exceeded your post limit.)

So you get a better price with Scout Labs, but not as thorough a search. Radian6 has what is essentially internal project management software for response management, but Scout Labs offers automated sentiment.

And both firms have a strong footing in customer service and innovating based on their technologies. So both will evolve and get even better at what they’re doing. Radian6 today is far better and vastly different than they were a year ago. Scout Labs is going to trump even themselves in a month or so with new features and broader reach with their searches.

In the end, the decision is going to be unique to each organization or business, so it’s up to you to decide.

If you’re a small business or on a tight budget, Scout Labs is well worth the investment. If you have a little bit more money to spend and want to see a more powerful tool put to use for your brand, Radian6 might be a better fit. But both are infinitely useful and worth the time and money. And both will get better.

As a matter of point and disclosure, allow me to say that I have the utmost confidence in both of these services. I’ve paid a personal visit to Radian6 and am good friends with many of their employees, including CEO Marcel Lebrun. In my brief time getting to know Scout Labs CEO Jenny Zeszut and product VP Margaret Francis, it’s clear they know what they’re doing and are offering a valuable service at a very competitive price point.

Now it’s your turn. If you use one, the other or both, please fill us in on your experience. What do you like? Dislike? What could either do better? They’re monitoring firms, so you can bet they’ll be anxiously awaiting your feedback. Scout Labs is new, but they have a 30 day free trial. Go sign up and let us know what you think. The comments, as always, are yours.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • ach8d

    Thank you Marcel. This is very helpful. So far I've been very impressed with the customer service and responsiveness from Radian 6, and glad this is on your radar. Any word on when we'll see sentiment? I know it is on your books for this fall at some point. thx

  • http://www.radian6.com/ Marcel LeBrun

    You are right… we have the feature in beta testing with a few users at the moment, gathering feedback, and we will enable it for all users soon, but I don't have a specific date yet.

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  • Josh Reynolds

    Jason,
    Do you have any comparisons on Radian6 and Scout vs other SM Monitoring apps like Cymfony and sysomos? Sumaya Kazi, our Social Media person is a big fan of Sysomos.

    • http://socialmediaexplorer.com JasonFalls

      I don't have blog posts to that effect but am scheduled to do some
      more investigations into several tools, including Sysomos, soon. Will
      report back.

  • Josh Reynolds

    Jason,
    Do you have any comparisons on Radian6 and Scout vs other SM Monitoring apps like Cymfony and sysomos? Sumaya Kazi, our Social Media person is a big fan of Sysomos.

  • http://socialmediaexplorer.com JasonFalls

    I don't have blog posts to that effect but am scheduled to do some
    more investigations into several tools, including Sysomos, soon. Will
    report back.

  • Alex

    Jason,

    I plan to review Radian6 and HubSpot shortly to compare. I'm interested in their capabilities to measure and track from initial mention to “lead” worth adding to SF.com. WordPress blog analytics and even Twitter (or Hootsuite type platforms) have pretty good measurement devices (hits, mentions, trackbacks, followers from month to month, etc.), but if I had one good dashboard with something that read: Of the 3,356 xxxxxxx, 2 became leads, 1 converted to a sale, that would be ideal, even if sales added a prospect outside of knowing about the social media conversation that drove them to call in the first place. In other words, if sales or lead management were to add a name to Salesforce.com, and it closes in 9 months, can I track back to the initial conversation I had with the prospect on Twitter or Facebook or Linkedin to show its value?

    Does any tool do this?

    • http://socialmediaexplorer.com JasonFalls

      I think HubSpot is probably going to serve your purposes better than
      the other monitoring services. They are more inbound marketing/lead
      generation tracking focused. Radian6 gives you, in essence, a PR
      measurement of what people are saying online, not how many come to
      your website, click your stuff, buy your stuff, etc. Good luck. Report
      back on what you find!

    • http://twitter.com/lebrun Marcel LeBrun

      Hi Alex,
      Actually, Radian6 does have integration with web analytics and CRM systems. So, you can setup specific metrics you want to track on your web site (i.e. page views, visitors, conversations, lead forms, etc.) and we import those metrics and tie them to the social media conversations that referred them. So you can measure exactly how many visitors, whitepaper downloads, conversations, etc., came from any piece of social media content.

      Further, we also integrate into CRM systems and have a two-way pipe between them. So we can push conversations into the CRM system for a lead entered (for example), and tie their social profile (i.e. twitter account, blog URL, etc.) to the contact/account in your CRM system. So, yes, you can look at your closed sales and see when they first mentioned your brand, for instance.

      I hope this helps. Reach out if you want more details.
      Marcel, CEO Radian6
      twitter: @lebrun

    • http://twitter.com/mvolpe Mike Volpe

      HubSpot has some basic social media monitoring, but it is not meant to be a tool that a large brand or a consumer brand or a dedicated brand manager would use. The goal of HubSpot is to help you get more traffic leads and sales. Conversely, Radian6 and ScoutLabs were not built to compete with HubSpot.

      What HubSpot does do better than any other software I have seen is tie sources of traffic into reports on leads and sales form both social media and other sources (yes, my opinion is biased). Within seconds you can see how many leads a customers same from social media in aggregate or by social network, and compare social media to other sources like SEO, or paid campaigns. And all of this categorization and analysis is automatic.

      If you are a marketer or a small business owner and you want to grow your business by driving more traffic and leads while understanding which parts of marketing are working best for you, you should buy HubSpot. If later you decide you need more detailed tracking and analytics around the number of brand mentions, changes in that over time, and the sentiment of mentions, you should also buy Radian6 or ScoutLabs and use them alongside HubSpot.

      If you are a brand manager or product manager at a consumer company and care mostly about brand mentions, building brand, comparing your brand, then you should buy Radian6 or ScoutLabs and probably not buy HubSpot.

      - Mike Volpe, VP Mktg, HubSpot

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  • http://www.vmrcommunications.com Hugh Macken

    Marcel –
    We've demo'd biz360, radian6, scoutlabs and taken a brief look at hubspot, which I would argue goes in a different category as I think Mike alluded to. If you're a content marketer or doing extensive SEO/SEM, hubspot is definitely on the bleeding edge of innovation.
    But back to social media monitoring / response management and Radian6: I am really happy to learn about the CRM integration that is possible with you guys. Demonstrating ROI, as Alex alluded to, is not something, frankly, that I thought R6 did very well. Sounds like I was mistaken. But I am curious as to which CRM platform integrates best with Radian6 to flesh out the ROI metrics that CMOs need. Is there a salesforce app, for example, that you would recommend?

    • http://twitter.com/lebrun Marcel LeBrun

      Hi Hugh,
      Yes, I also agree with Mike's comments from Hubspot. They are very different products and you are both correct that we don't compete. With regard to your question on CRM, yes we do integrate with salesforce.com. In addition, there are other metrics that are very useful in determining ROI, depending on your use case (i.e. whether you are doing PR, or customer support, etc.)… as different metrics apply to different business processes. Either way, Radian6 has a rich social metrics framework. We track a wide set of social metrics and also provide the option to integrate other metrics (like web analytics data) into the dashboard. If you want to show client's CMO the return her/his investment in PR for product launch “X”, for instance, you can not only show the coverage you received (i.e. # articles, mentions, etc.), but also measure the total commenting activity, engagement, reach (both things like total unique visitors for all the sites/properties that wrote about the launch, and things like total twitter impressions achieved, etc.), sentiment, AND – very important – directly measure how all these articles helped achieve business goals on your web site (unique visitors, conversions, demo requests, etc.). So then you can tell the CMO, “we have been building relationships with the 50 most influential bloggers/writers on topic X and we got 30 blog posts/articles covering our product launch. These 30 articles had a total of 350 unique commenters and collectively have 1.2 million monthly unique visitors. Further, the articles sent 650 visitors who clicked through to our website directly from these articles and 12% of them signed up for a demo. Also, the articles were retweeted by 55 unique individuals resulting in 650,000 combined followers (impressions).” If you want to go further, you could put a numeric $$ value on an impression, a comment, a new web site visitor and a demo request and show an ROI. Or, you could wait and ultimately track direct sales that resulted from these demo requests. Yes, there is always additional intangible value as well that is hard to measure, but it is nice to have some hard metrics that prove in the value as well. I hope you find this info helpful (and sorry for such a long comment). Give us a shout if you want to talk further about it.

      • http://www.vmrcommunications.com Hugh Macken

        Marcel, Thanks so much for your response. This was, frankly, extremely helpful. Sorry for not responding to you as quickly as you responded to me! The more I look at R6, the more impressed I am.

  • dskaletsky

    Hi Jason –

    Thanks for the great, detailed write-up. I need to spend some more time with ScoutLabs, but do like their “internal workflow” tools…While you are reviewing all these tools (and there are a LOT of them), would love to give you a closer look at Traackr (http://www.traackr.com) for influencer analysis. Let me know if you're interested and we can set up a demo…

    DS

    • http://socialmediaexplorer.com JasonFalls

      Will absolutely check them out. Thanks.

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  • http://themaria.me/ themaria

    Hi Jason, thank for such a detailed comparison of the two tools. The monitoring and engagement tool industry is a hotbed of innovation, and there are so many solutions that attack the task from various angles, serving very different groups of customers with different needs. So posts like these are very helpful, as businesses decide which tool they will select for their monitoring and engagement needs.

    Have you had a chance to try out Community Insights from Biz360? If so, how do you feel it compares to other fine tools in the space? I would be happy to provide a demo and a free account for you to try out. Please ping me if you are interested.

    Maria Ogneva
    Biz360, Social Media Director
    @themaria @biz360

    • http://socialmediaexplorer.com JasonFalls

      I haven't, Maria, but will reach out soon to do so. Thanks.

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  • socialrevo

    Hi Jason,
    Thank you for such an informative post. I am always looking into new applications and appreciate the reviews you gave on both. Currently, I'm not using either Scout Labs or Radian 6, http://www.mediarevo.com/services/social, but plan on trying both programs after reading what everyone has to say. Keep us posted, thanks again!

    • http://socialmediaexplorer.com JasonFalls

      Thanks for the link and comment.

  • Tamar

    Hi,

    Thank you for this interesting post. I am based in France, and I was wondering if Radian6 or Scout Labs can be used in other languages than in English? It think multi language functionality will be of a big interest for international companies in order to monitor their reputatition in different countries.

    Thank you,

    Tamar

    • http://twitter.com/lebrun Marcel LeBrun

      Hi Tamar,

      Yes, Radian6 does support multiple languages including French. You can enter searches in French and all content is language classified so you can filter the results by language. You can also segment the analytics by language.

      Cheers,
      Marcel

      • Tamar

        Hi Marcel,

        Thank you for your reply :) I am assisting Radian6 demo tomorrow presented by Mike :)

        Looking forward to it!

        Tamar

      • Cemrepacun

        Hi, does radian6 support Turkish as well?

    • http://www.techipedia.com Tamar Weinberg

      That's cool, another Tamar!!!!!!!!!! Hi :)

      • Tamar

        :))) Thank you for your lovely message

  • http://www.twitter.com/courtenaybird Courtenay

    Firefox probably crashes because Radian6 is a very, very heavy Flash application. That's not their fault… it's Adobe's. There's a reason Steve won't let Flash onto the iPhone!

    • http://socialmediaexplorer.com JasonFalls

      Fair point, but I would argue that Radian6 owes it to a broad customer base
      to develop an interface that doesn't crash browsers. I've not had a lot of
      trouble with Radian6 lately, so I know they're getting better, but I also
      use it almost exclusively in Safari because of the crash problems.

      Of course, they just announced a desktop app that will make them easier for
      a lot of people to use as well. They're always pushing the envelope in the
      monitoring space.

      • http://www.twitter.com/courtenaybird Courtenay

        The new desktop app “Engagement Console” is built on Adobe AIR, like TweetDeck. AIR is a slight improvement over web-based Flash, but still a CPU/memory hog.

        I do agree with your first point. In a dream world (or the near future if HTML5 takes off as a replacement for Flash), Radian6 will rebuild the backend from the ground up with something less bulky and less browser-crashing.

  • http://www.josegee.com/ josegee

    Great post Jason. I've tried both Radian6 and ScoutLabs. And I decided to go w/ Scoutlabs b/c I felt it was more intuitive and had a better dashboard than Radian6. And I was a bit turned off by Radian6 being a flash application. BTW – Scoutlabs increase their prices http://www.scoutlabs.com/2010/02/10/yep-we-rais… but it still very competitive pricing.

    • http://socialmediaexplorer.com JasonFalls

      Thanks for the comment. This post is almost a year old now, so the products
      have changed a bit as well. But thanks for the note about pricing change
      with Scout Labs and what not. And for sharing your thoughts on the
      differences as well.

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  • http://twitter.com/plotti plotti

    Great post. I think it is quite interesting how nicely they charge you per keyword or topic yet its retrieval cost for the company is insignificant.
    I am running a small blog on twitter and datamining maybe you want to check it out. I am covering social network analysis, datamining, sentiment analysis and all sorts of fun.
    http://sites.google.com/site/twitterresearch09/

    Cheers Plotti

  • Nick

    Give that Scout, Radian and Hootsuite virtually say the same thing, with suble differences, do you see their fees dropping or is there room for innovation?

    http://brandwarfare.wordpress.com/2010/06/10/so

    Cheers,
    Nick

    • http://socialmediaexplorer.com JasonFalls

      Hootsuite is a Twitter client, not a social media monitoring tool. And I
      don't see either Scout Labs or Radian6's prices dropping anytime soon,
      though it would be cool if each developed an individual user or small
      business use case that wasn't as pricey.

  • Lauratorgerson

    great comparison article! thx for your help in analyzing the features and services of these two companies — it was super helpful.
    Laura

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  • michelledamico

    Jason, this is extremely helpful. I am considering these tools for a b to b client that may be well known among professionals in its own industry. Any tips for using these tools?

  • Petermenzies111

    How would you say they compare to the new Vocus Social Media tool? I dont know which one to go with.

    • http://socialmediaexplorer.com JasonFalls

      Honestly, I haven't seen Vocus's new offering, but I'll see what I can do to
      get a peek soon.

  • Cemrepacun

    Hi, does radian6 support Turkish as well?

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  • Mccochran

    Just did the Vocus and the Sysomos demos. Both look like good tools. Vocus has good reporting, but the pricing structure seem a little dubious based on how many items you get back from your search. Sysomos is more straightforward per mo fee.

    • http://www.vocus.com Frank Strong

      @Mccohran: I'd definitely be interested in hearing more. Feel free to hit me up at fstrong-at-vocus-dot-com or 301-683-6022

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  • http://twitter.com/MackeyLeah Leah Mackey

    Great post! As expected…it was a solid, fair and accurate review.

    As a very heavy user of Radian6 I cannot say enough good things about it! I work in an agency providing social media listening and engagement solutions to various clients (primarily focused on offering a new channel of customer support to our clients' customers). From monitoring to engaging and reporting Radian6 has proved to be the best tool I've seen. Additionally, their support and training teams are top-notch. They offer support via email, twitter and phone at the drop of a hat and a variety of training options via whitepapers, self-paced videos and live webinars. Best in class across the board.

    Jason- As this post was written in April of 2009 I'd be VERY interested in seeing an all inclusive review from you on Radian6 as it stands today. As you know… R6 now has automatic sentiment scoring (still no match for manual sentiment scoring as far as accuracy goes if you have the time/resources to do it), the dashboard widgets have improved greatly and we all know how fab the Engagement Console is. I'd love to hear you sound off on Radian6's current offering! Thanks again for this post.

    • http://twitter.com/MackeyLeah Leah Mackey

      I often have clients ask me “Are you sure that Radian6 is THE best? How do you know?” I can go on and on for days about why I think its the best. But it would be great to read an unbiased review dissecting the features, pros and (very few) cons.

      • Teresa Basich

        Thank you SO much for the rave review, Leah! It's wonderful to see the benefits you get from our platform detailed in such a thorough comment. I have to admit, I'd love to see Jason do an updated review, too.

        Again, appreciate the wonderful kudos, and just shout if you need anything!

        Cheers,
        Teresa

        —-

        Teresa Basich
        Community Manager, Radian6

        • http://twitter.com/MackeyLeah Leah Mackey

          Thanks, Teresa! Your response (4 minutes after my post) is a great example of how good Radian6 is at “humanizing” social media. I LIVE in Radian6 for work. 7 days a week. For that reason I'm thankful for a great product that has real people behind it who are there to deliver real service. In the world of social media it is very hard to get a good mix of the real world through the virtual world… too many companies opt to hide behind the “safety” of their computer screens and email inboxes when they SHOULD be connecting and engaging with their customers in a human way. After all, it is called “social” media for a reason, right?

          • Teresa Basich

            That's what we believe. A huge part of our brand culture is living what we advocate. It's not always easy, but it's absolutely worth the time and effort…and support like yours just reaffirms why we're here. :-) Thank you, again!

          • http://socialmediaexplorer.com JasonFalls

            Damn. Y'all are havin' a Radian6 party up in a post that's almost 2

            years old. Heh.

            I'm probably due for a new Radian6 visit. I may have to throw down

            another grudge match between then and maybe Sysomos? Hmmmmmm.

          • Teresa Basich

            You are always welcome, Jason! Just give us a shout. ;-)

  • http://twitter.com/MackeyLeah Leah Mackey

    I often have clients ask me “Are you sure that Radian6 is THE best? How do you know?” I can go on and on for days about why I think its the best. But it would be great to read an unbiased review dissecting the features, pros and (very few) cons.

  • Teresa Basich

    You are always welcome, Jason! Just give us a shout. ;-)

  • Pravyas

    Very good article!
    Check out Factualz, we find it very simple and it pretty much satisfies our social media tracking requirements

  • http://michael-taggart.com Michael Taggart

    Doing some reasearch on this now. Come on Jason, where's the 2011 update? :)

  • Steve

    Just signed up for Viral Heat does all this for 89 per month

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  • http://www.friendselectric.biz Chris McLellan

    Leah & Teresa: GET A ROOM!!! Or better yet, explain how Leah’s trolling of this blog, and Teresa’s lurking of its comments (and offering unsolicited ‘help’) proves much beyond a self-fulfilling loop of social media marketing workers engaging in mutuall back-patting.

    In other words, are Leah’s clients benefitting anything from this exchange when she could be recruiting customers, or has Teresa generated a new lead or secured loyalty from a disgruntled Radian6 customer?

    So much hype, so much time and cost. Negligible results?

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  • Mike

    Also check out Social Insights by Fuseware, which has an excellent focus on social CRM and engagement.

    10 pitfalls of using social media monitoring: http://www.fuseware.net/social-media-monitoring-pitfalls/

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  • SheenaWong

    Hello Jason, as mentioned in your post above, good prices, thorough searches, automatic sentiment scoring and such, are features that many businesses want in their social media monitoring solution. I believe that JamiQ is a tool in the social media monitoring landscape that shouldn’t be missed since it has features that have been mentioned above and comes at an affordable price as well. Let me know if you are interested in checking out JamiQ and I’d be delighted to offer you a demo account as well! http://jamiq.com

  • http://www.mehpempobolt.hu/ Méhpempő tabletta

    H Jason. Again, appreciate the wonderful kudos, and just shout if you need anything!

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