Sysomos announced this morning that it now integrates Google+ into its platform, becoming the first social media monitoring platform to integrate the newest of the big social networks. The Sysomos MAP product now monitors Google+ data and pulls it into its monitoring and analytics suite. MAP is the more advanced of Sysomos’s two major products, with Heartbeat being their entry level monitoring product. Yes, this means you’ll have to pay more to get access to it. Expect that to change as other competitors offer Google+ in their base offerings over time or as Sysomos rolls in more features with Google+.

Sysomos MAP users will be able to use their boolean searches to mine and pull mentions of keywords and keyword phrases. They’ll also be able to use the handy BuzzGraph analytics feature with Google+ data as well. This means the content will also be run through Sysomos’s sentiment analysis engines to offer up that perspective on the data, too.

Sysomos BuzzGraph showing Google+ DataWhile you have to applaud Sysomos for being first … the early bird gets the worm … expect other platforms to add it soon and make it part of their base offering … the second mouse gets the cheese. Not to say Sysomos doesn’t have a bit of an edge here, at least for the time being, but putting it in the MAP product, which is more of a business intelligence and analytics platform, rather than Heatbeat, their core monitoring platform, is a mistake, I think. Though Heartbeat pulls much of its data from MAP, they’re going to need to soon switch it over or they’ll get left behind when the Radian6′s of the world offer Google+ with their core packages.

But bravo to Nick Koudas and Nilesh Bansal and team for the work. Sysomos continues to stay on top of the monitoring world in terms of reaction time and offering features users want.

What do you think? Is Google+ worth paying extra for now? Will it set Sysomos apart? For how long? The comments are yours.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://flavors.me/40deuce 40deuce

    Thanks so much for writing this Jason! We’re really excited about it!
    As you mention, expect more features to come regarding Google+ and for it to be migrated over to our Heartbeat software as well soon. This is just the beginning.

    Cheers,
    Sheldon, community manager for Sysomos

  • http://flavors.me/40deuce 40deuce

    Thanks so much for writing this Jason! We’re really excited about it!
    As you mention, expect more features to come regarding Google+ and for it to be migrated over to our Heartbeat software as well soon. This is just the beginning.

    Cheers,
    Sheldon, community manager for Sysomos

  • http://www.odimax.com/ social media analytics

    it was a great effort by Google to monitor over this social media sites .i am thankful for this article

  • http://www.odimax.com/ social media analytics

    it was a great effort by Google to monitor over this social media sites .i am thankful for this article   now we can easily track this sites performance 

  • http://twitter.com/tarushijio Tarc

    Hello Jason Falls, maybe you should check the brazilian monitoring tool “Seekr”. They already monitor Google Plus+:

  • http://twitter.com/tarushijio Tarcízio Silva

    Hello Jason Falls, maybe you should check the brazilian monitoring tool “Seekr”. They already monitor Google Plus+: http://seekr.com.br/2011/09/21/seekr-e-a-primeira-ferramenta-do-mercado-a-monitorar-o-google-plus/

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  • Social Media Analist

    Yes, Tarc

  • Social Media Analist

    Yes, Tarcízio is right. Seekr is monitoring Google+ since september 21, AND, you don’t need to have an “extra” plan for that.

    That’s good :)

    In their free 7 days trial you can check it out!

  • http://www.online-business-virtual-assistant.com/ Virtual Business Assistant

    This is going to be a great effort to monitor Google +. Eagerly waiting for the results they are going to show up….

  • http://www.online-business-virtual-assistant.com/ Virtual Business Assistant

    This is going to be a great effort to monitor Google +. Eagerly waiting for the results they are going to show up….

  • Aaron Weber

    Spiral16′s toolset was pulling in Google+ data on day one of launch (due to the search-friendly nature of G+.

    • Aaron Weber

      Pardon my accidentally a word there, if you please. It’s been a low-caffeine

  • Aaron Weber

    Spiral16′s toolset was pulling in Google+ data on day one of launch (due to the search-friendly nature of G+.  It’s not as if Google made it difficult to get considering their search-centric approach.), so I’m curious: is this is Sysomos stating they’ve done something unique to the G+ API, or that they’ve now gotten around to integrating that data source?  

    • Aaron Weber

      Pardon my accidentally a word there, if you please. It’s been a low-caffeine morning.

    • Aaron Weber

      Pardon my accidentally a word there, if you please. It’s been a low-caffeine morning.

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