My partner Aaron Marshall and I joked one day about doing some research for our upcoming industry reports product (first one launches very soon) around what women are talking about online in terms of purchasing items and calling the report, “That’s What She Said.” It got a good laugh, even though both of us then thought seriously about the project. Then I hopped on a call with Visible Technologies to chat about doing a webinar with them and I rolled out that topic as the idea.

They loved it.

Last week, Jennifer Rodriguez and Carly Wilcox from Visible Technologies and I presented “What She Said: How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior” — a webinar that looked into what the fairer sex talks about when mentioning products and services online. We looked into the last quarter of 2011, shaped greatly by holiday shopping, and were able to pull out some interesting insights about what industries, verticals and topics arise when women are chatting online with purchase intent in mind.

Keep in mind that an hour-long webinar only allowed us to scratch the surface. The data we uncovered is but the first two or three layers of insights the research could uncover. But for those of you who market to women (and that’s most of you if we understand our statistics and buying power correctly) this event should be of great use for you.

Here’s the replay. The password for the Private Video is whatshesaid – one word, lower case:

What do you think about the information we found? Obviously, for your brand you would need to dive deeper into specific conversations, follow a few paths of thinking and the like. But it’s interesting to see where some of the topics overlap, how forums and blogs tend to dominate the conversation and more.

For more on Visible Technologies, a sponsor of SME’s Explore event series, hop over to VisibleTechnologies.com and sign up for a demo!

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

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  • http://www.jakeoliveronline.com/ sales leads lists

    Women have a lot more to say than this, but that doesn’t mean we over power men. :)

  • http://ecommerce-web-design.spinxwebdesign.com/ Ecommerce Website Design

    Fantastic! You give me a great idea about knowing the women thoughts in online trading. Thanks you did a wonderful job.