Comments on: The Most Loved and Hated Brands of 2012

By: Social Media for Business Statistics (Part 2) |

Social Media for Business Statistics (Part 2) | — Wed, 10 Apr 2013 21:32:58 +0000

[...] Twitter blew away all other websites with 66.3% of hate conversations and 52.4% of love conversations. (source: Nichole Kelly) [...]

By: joey

joey — Fri, 28 Dec 2012 08:02:00 +0000

I was curious about how advocates and detractors mention brands online. L7805CV

By: Lisa C. McManus

Lisa C. McManus — Wed, 19 Dec 2012 03:27:00 +0000

I was shocked at the haters of Pandora! I listen to it all day – love love love it! Thanks for the interesting lists, Nichole. Good stuff!

By: Glenn Cressman

Glenn Cressman — Wed, 19 Dec 2012 02:59:00 +0000

I was amazed by how similar the lists are! Perhaps this is more a list of the “most mentioned” brands… love ‘em or hate ‘em.

By: Barry Feldman

Barry Feldman — Tue, 18 Dec 2012 22:51:00 +0000

I think you have to take this info for what it’s worth, which is a mystery. Not dissin’ Netbase (a client of mind), but I’m suggesting it’s an imperfect measurement. You could say “I hate when Pandora drops” or “I hate the rap song I just heard on Pandora” and neither is an expression of hatred for Pandora. Right?

By: Nichole Kelly

Nichole Kelly — Tue, 18 Dec 2012 22:44:00 +0000

I know, right? I love Pandora. I can’t imagine how you could hate it, but clearly people do. And I think you could be right, our love/hate relationship with Facebook and Twitter could be because we’re waiting for something better to come along. I’m sure a lot of the Facebook stuff is related to new features that roll out. Thanks for commenting!

By: Nichole Kelly

Nichole Kelly — Tue, 18 Dec 2012 22:44:00 +0000

True dat, Barry!

By: Charlotte Varela

Charlotte Varela — Tue, 18 Dec 2012 15:53:00 +0000

Definitely some interesting results in here! Who’d have thought a brand like Pandora would rank 6th in the most hated stakes?

Most interesting though are the Facebook and Twitter standings in both categories. The way I see it is that, for all their flaws, they’re the only place users can rally the troops and voice their qualms for potentially millions of people and all their closest friends to see. They’re the networks we love to hate and use to hate. You only have to look at the Facebook addiction stats to see how engrossing they are to their most faithful users, whether they like it or not.
Whatever the haters say, social media is here to stay, and those who ignore any complaints voiced over their chosen networks do so at their own peril.

By: Barry Feldman

Barry Feldman — Tue, 18 Dec 2012 13:58:00 +0000

Q: How can you empower these fans to spread the word? How can you make it stupid easy for them to share how much they love you or share the content you want to get out there?

A: It appears the best way is to BE social media.