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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.ChristopherSPenn.com Christopher S. Penn

    I nominate Michelle Wolverton, one of my closest friends and a damn good practitioner of small business marketing & efficiency practices. She runs her own business in Boston helping companies fix up blogs, SM campaigns, and other broken digital marketing practices. She’d specifically benefit from the opportunity to meet more of the new media crowd in person outside of Boston, which is where she’s based.

  • http://twitter.com/blogworld BlogWorld Expo

    am I disqualified from entering? =p

    • http://socialmediaexplorer.com JasonFalls

      Not if you give me two more full access passes to give away! Heh.

  • http://moderncopystudio.com Vince

    I would like to nominate BlueMile. BlueMile is a specialty retailer offering shoes, apparel and accessories for runners and walkers. They have an amazing customer focus, understand that social media is important and are willing learners and participants when it comes to integrating social media into their marketing plan.

  • http://profiles.google.com/hillpts hillary pitts

    Hey Jason,
    I’d like nominate my mentor, Greg Hartle. Greg is an entrepreneur currently engaged in his project, called Ten Dollars and a Laptop. For this project, he is traveling the United States, blogging about his raw experiment in conscious capitalism, and interviewing 500 entrepreneurs along the way. So far, Greg has been very proactive in learning how to navigate Social Media and Online Marketing on his own, but this conference will help him take the Ten Dollars and a Laptop blog, and brand, to the next level. There’s a whole lot more I could tell you about Greg and how this conference will benefit this project, but I figure the blog will show you this. Visit Tendollarsandalaptop.com to take a look.
    Thanks for the Consideration!

  • http://romancingthepalate.blogspot.com Rebecca Lynn

    Um, can I just say awesomesauce? Huge fan of the completely subjective adjudication. All judging is subjective, after all, so why not just admit to it.

    Okay, I’m going to nominate Chris Syme (of http://cksyme.org). She is my mom, therefore she rocks hardcore. But as far as why she should get to come to your expo (other than her awesomeness, which is not arguable and also factual), she is a voracious learner and she only picks the best of the best to learn from. She works with non-profit organizations (universities, hospitals, libraries, youth organizations, pretty much anything in the not-making-money variety) to maximize their social media viability. Every book that comes out about Facebook or Twitter or blogging or metrics, she buys it. She is on a mission to be the best resource she can to a group of people who are struggling financially, and need the resources she provides.

    So if you think about it, by choosing her, you could be making an impact on millions of people through not only the organizations she works with, but the people those organizations serve. By choosing my mom (who, by the way, is awesome and fun to hang out with), you could be making hospitals run more efficiently and molding the minds of the future doctors of America. Think of it as saving a life. Or lots of lives. Heck, you could even think of it as saving the whole world! That’s how I like to think of it.

    So once again, pick Chris Syme. Save the world. It’s like Heroes, only without cheerleaders. (Although she was a cheerleader in high school, so maybe it’s EXACTLY like Heroes.)

  • http://profiles.google.com/jorge.a.concha Jorge Concha

    Hi Jason,
    Thanks for the amazing opportunity! I would like to send my GF Adrienne Sender (@adriennesender) to BlogWorld East. I know that she would love to go and think she would benefit greatly. She is a jack of all trades at Stanley Steemer Int, handling their social media, along with their corporate PR & email marketing efforts. I know she would take the knowledge and use it to help grow the company’s marketing efforts, which she is very passionate about. She is always interested in speaking with professionals from other big consumer brands to learn about their success stories and speak about the industry. I think that she would greatly benefit and would appreciate the opportunity more than you can imagine.


  • Anonymous

    My fiancée Stéphanie Montreuil (@Fleur_De_Lotus) is the Director of Communications for the Canadian Propane Association. She is super intelligent (definitely smarter than me!), dedicated, and a consummate professional.

    Aside from work, she hosts her own blog – http://www.thelotuspad.com – and is active in social media circles of all kinds. Stéphanie is always reaching out to the community and giving back. She was one of the main organizers for Twestival Ottawa on March 24th, which raised over $13,000 for charity.

    I know the opportunity to attend BlogWorld would be a thrill for her. Since we’re planning our wedding, the disposable income that she would have had to attend just isn’t available anymore, so winning the Full Access Pass would be wonderful (not to mention huge bonus points for me!) :)

  • http://twitter.com/ColossalRaptor Forest Taylor

    I’d like to nominate my friend Jackie Vettorino (@jvettorino) who, in the interest of full disclosure, is an agency veteran, albeit a very cool one. During the time I worked with her at Fleishman-Hillard, Jackie proved repeatedly that she could be relied on as both a rock solid resource for common sense and forward thinking, and a mentor for those looking to become better brand managers for our clients within the digital realm.

    I’ve also had the pleasure to continue working with Jackie on the music blog she started a few years ago, http://www.theroundtableonline.com, which she’s grown from a modest endeavor to a site that receives close to 30k visits a month.

    To be completely selfish, I know that any insight Jackie gained at BlogWorld would be filtered out to a lot of people (self-included) and sending her would mean that a lot of us will benefit. I’ve worked with a lot of agency people (I am one – comes with the territory) but Jackie is one of a select group that really made me see the potential for us on this side of the business to lead creative innovation and strategic thought in completely new directions.

  • http://profiles.google.com/normklebba Norman Klebba

    Jason, I think BlogWorld is just what Lisa Klebba (@ljohnstone, whose pseudonym is @hyperchondria) needs to help her realize her potential as a CMO and manager of a small blog with an impressive following. She uses some new media in her 9-to-5 but her passion is using it with her personal blog. Her dream is to link her blog, http://www.medicalpuzzle.com, to a bigger business venture that is also cause-related. So far, she’s declined unsolicited offers of ad revenue and limits her activity with topic-based blog communities (many who will be at BlogWorld). She’s just not sure where she, her blog, and her business ideas fit in – something all the sessions and networking at BlogWorld can help her do. Lisa reads every site and book she can find on blogging, content marketing and new media, and is also attending Marketing Profs University. This would be her first Expo related to blogging, new media, etc. and the timing couldn’t be better. As her husband as well as a fan of her blog, I appreciate the opportunity to nominate her and know she would do wonderful things with the information learned there.

  • http://twitter.com/AtlantaSnoop Adam Lazzara

    Jason, I think that Theodora Blanchfield (@TBlanchfield) who is not just working in social media but living social media would be an ideal nomination. Theodora has created an impressive social following as a side passion project on her blog http://www.LosingWeightInTheCity.com. For her day job she handles social media social media for the publisher Hachette Fillipacchi in NYC. I think that if you take a moment and look at Theodora’s documented weight loss journey you will see how much value she has provided to others who are looking to lose weight while maintaining an active social NYC lifestyle. http://www.LosingWeightInTheCity.com

  • http://www.redheadwriting.com The Redhead

    I’m going to have to nominate Jodi Gersh (@jodiontheweb) of Gannett. As the gal who’s responsible for making sure all of Gannett’s publications across the country are leveraging social tools the their maximum advantage, she’s the driving force behind properties like USA Today. I was stunned when I heard they weren’t sending her this year and if she wanted to come, she’d have to foot her own bill. Huge frowny face, but I digress. As someone who’s responsible for shaping the future of a traditional media outlet’s transition from printed to digital, I can’t think of someone who would take the nuggets from the conference and use them to sprout a full-on gold mine of actionable knowledge. And that, sir, is that!

  • Jenni_doyle

    I would like to nominate my husband @gary_doyle (http://garydoyle.wordpress.com). After his position was eliminated, Gary stepped into the role of “domestic engineer” within our home to help care for our 3 children. With his background in marketing and a need to be creative, Gary uses his blog and other social media channels as a way to share his perspective on consumer marketing and some fun stories of his new adventures in stay-at-home parenting. He is looking for ways to extend his creativity and marketing expertise into business opportunities and this conference could help him put the pieces of this puzzle together. Gary has supported me in my career, including taking on the majority of the work around the house so that I could go back to school. This event would not only be rewarding for him professionally, but this stay-at-home dad deserves a break!

  • Wanda

    I nominate Gary Doyle husband@gary_doyle and his work on http://garydoyle.wordpress.com/. Gary is the most creative, marketing savvy person I know. With his background in competitive analysis and in the marketing field he is always looking through a different scope than anyone else. When Gary blogs, people listen. His creative style is like no other. Gary is a great Dad and husband and an AMAZING social networker. I know his ideas will change how we work and live! Given this opportunity, I think it will help Gary with that big break. This entrepreneur cannot be held back. He will conquer!

  • Pandtsaunt

    Jason…I would like for you to consider my nommination: Gary Doyle! @gary_doyle (http://garydoyle.wordpress.com) Gary has always had a drive for business, marketing, and social networking. I am amazed every time that I read his blog and listen to his ideas for marketing whether it was for a special promotion that he was in charge of or helping his oldest son promote a cookie sale as part of his 3rd grade consumer/producer project. Being given this opportunity to attend this conference would allow Gary to not only learn how to fine tune his marketing skills through social networking, but it would also give him the opportunity to network with companies that are looking for his type of initative. Bringing Gary to this conference will help jump start the next phase of his career. Please consider him for this amazing opportunity!

  • http://everythingandnothing.typepad.com Shawn Rossi

    I nominate Gloria Bell (http://twitter.com/gloriabell) because she’s a people connector and a lover of life and a hugger and a great friend – and she has just the right blend of awesome sauce that you would want to be at your expo!

  • http://www.pamelahazelton.com Pamela Hazelton

    I’m nominating the gals at @aboutcurves (aboutcurves.com) – A mom and daughter, they operate a plus-size lingerie business. But, get this – they aren’t selling sex. They’re selling confidence.

    This company has a great belief system and core values. Unfortunately, only recently did they find an SEO and marketing firm that really “listened” to them (too many previous ones got them banned on public WiFis because they kept trying to brand on the terms – you guessed it – sex).

    Mostly, these gals become personal shoppers for women, helping build confidence. They’ve invested a great deal in their business (they do all photo shoots in-house). They know their customers, and have great insight on what their target audience wants. They just need the guidance on how to reach them via blogging and social media.

  • Anonymous

    Okay Jason, I nominate my client Chrissy Haberle (@ieeesa and @cribitchy) of the IEEE Standards Association. IEEE is the largest non-profit, global professional organization in the world. The IEEE-SA is the standards-making arm of the IEEE, and their work touches about every aspect of your life in some way — from the wiring in your home to the phone in your hand and the monitor you are now looking at. IEEE-SA was responsible for standards like 802.11 wireless… and many others. The IEEE-SA has been working hard to redesign their web properties, consolidate web presence (we recently took their site from 26k pages to under 10k), launch new web-enabled tools, engage in blogging, put up a new online store and have become active on Twitter, Facebook and other social channels. It’s been an evolution – not a revolution — but a LOT of hard work. Chrissy has been a pivotal part of all this — and has been absolutely nose to the grindstone on all of it. I think participating in Blog World will infuse this fresh-faced, Digital Marketing leader with insight and perspective that will help her drive the momentum forward at the IEEE-SA. In turn she can bring that insight and perspective back with her, as she and her superiors work to to shift the culture there to embrace social networking, new tools and virtual collaboration. This will be important for the future of the IEEE as well as standards development, as the Association engages with a younger, new dynamic demographic that will drive the future of standards collaboration.

  • Jack Sullivan

    I would like to nominate my son Justin Sullivan. He is a remodeler in Louuisville ky. He has such as a passion for helping people and has a huge heart. Of course I am biased but the reason I want him to win is last month he was diagnosed with rheumatic fever. It has left him without the abilities needed to be a remodeler. He has been without work for a month and they had told him he was probably going to have to find another line of work. Since he was the only one working in his family it has been tough for him and his 3 kids (with one on the way). He would never let anyone know how it has affected him but as his dad I can tell. He loves remodeling and helping people with their housing problems and I know it kills him not being able to do it. Thats where I think this could help. Justin loves Social Media and has always believed in the affect it has on others lives and I believe he could incorporate it into his business with a little guidance and even though he can’t physically do the remodeling he can still help through his thoughts and ideas. It would be a great opportunity for him to be able to experience something like this. Thanks jason for this contest .

  • Emily Carroll

    Mr. Falls – I nominate my fabulous co-worker, Ms. Emily Van Winkle ( @evanwinkle ). I know you said that there is preference for non-agency professionals but I urge you to consider her. Emily is a go-to gal for social media marketing strategy and execution at our agency. What’s really wonderful about her is that she not only tirelessly researches new trends/technology but she eagerly shares it with our entire office. She’s held impromptu tutorials and trainings that help our staff understand how social media is affecting our society and culture, on both local, national, and global scales. She incorporates social media into many facets of her life and when she experiences advertising that she appreciates, she shares it — the epitome of her profession. Unfortunately, our team doesn’t get many opportunities to travel to seminars and conventions so we must fend for ourselves in that regard :) This is my opportunity to support her in something that she really, really wants… and quite frankly, seriously deserves! Thank you for considering her!

  • Mike Wunsch

    Today, I’m nominating Emily Van Winkle, from LeapFrog Interactive. I hired Ms. Van Winkle at LFI, in 2008, and there were many wonderful characteristics about her attitude and skill set that stood out to me. One such characteristic was her willingness to do whatever it takes to continue her learning. Everything she knew, she discovered for herself. In the social media world, that can be intimidating. She would benefit greatly from the opportunity to join you at BlogWorld. It’s my sincere recommendation that you take her with you!

  • http://profiles.google.com/jlevin7 Jessica Levin

    I am nominating Christina Coster (@mizcity), founder of EventCamp. Christina is a thought-leader and saw a need for affordable education on social media for events. As an independent event planner, she could never afford the big-box industry events, but still needed the education. Christina didn’t just have an idea. She acted on it with a single tweet: “who wants to plan an eventcamp.” From that moment on she brought a community together. A community of event professionals who wanted to take events to the next level and who wanted to get together because of the bond that they formed online.
    Since you were one of the keynote speakers at the first EventCamp, you saw first-hand what her vision turned into – a real event with 75 attendees plus a significant virtual audience. Since then there have been three more events with at least four more planned for the future. Her vision created a movement.
    Just to add, she is a wonderful friend and person. I didn’t know her before EventCamp (full-disclosure, I am a co-founder with her), but I am so glad that I know her now. And of course, she still can’t afford to attend big conferences and would be a great addition as a BlogWorld attendee. She lives in NYC so getting there is easy for her too! Pick Christina, pretty please!

    • http://jeffhurtblog.com Anonymous

      I’m with Jessica on this one.

      • http://twitter.com/Mizcity Christina Coster

        Thanks @JessicaLevin and @JeffHurt:disqus ! I would be incredibly honored to be chosen to attend BlogWorld. A blog is the missing piece to my social media puzzle and I think this would be the perfect educational opportunity for me. Also, as EventCamp continues to grow, it’s important to be able to stay on top of social media innovation so we can keep our Event and Meeting planners informed. Thanks again for the nomination!

  • http://twitter.com/MatthewSabia Matthew Sabia

    Hi Jayson, I created a video nomination on YouTube.

    • http://socialmediaexplorer.com JasonFalls

      Nicely done, sir. You appear to be about 9-years-old to me, but very cool. Thanks!

      • http://twitter.com/MatthewSabia Matthew Sabia

        LOL About 7 years older than that. And you’re welcome ;)

  • http://www.horsepigcow.com missrogue

    Hi Jason! I’d like to nominate Robin Ahn (@robin_ahn), Marketing Director of Buyosphere and amazing person behind events like StartupDrinks Montreal. Here is my video endorsement:

    (can’t embed!)

    • http://context.io Sarah-Jane Morris

      Plus one for Robin!

      • http://twitter.com/robin_ahn Robin Ahn

        Woo! Thanks SJ!

        • http://twitter.com/BluetraderFeed Godot Huard

          Robin is the Best! Plus 2 for Robin!

          • http://twitter.com/evablue Eva Blue

            One more for @twitter-20786796:disqus

    • http://socialmediaexplorer.com JasonFalls

      Nice. Almost felt like I was sitting on the floor with you. Heh.

    • http://twitter.com/robin_ahn Robin Ahn

      Thanks so much for endorsing me, @missrogue:disqus! :) Heh, you know I’m always looking for a reason to drop into my favourite city. This would be my first BlogWorld too.

      I’m going to be magnanimous and say “it’s just an honour to be nominated” with these very worthy entries but….I kinda wanna go to The Ball.

      • http://www.bhaugh.com Beau Haugh

        +1 for Robin! Few are as well connected, graceful, and sharp as she.

    • http://twitter.com/lennysan Lenny Rachitsky

      +100 for Robin! The world needs more people like Robin, and if nothing else more people need to know of Robin.

  • http://profiles.google.com/hillpts hillary pitts

    Hey Jason, I created a video nomination for Greg Hartle (I already submitted, but wanted to give you more info. through a video), so here it is!

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  • http://twitter.com/christy_belden christy_belden

    Jason, I would like to nominate Emily Van Winkle (@evanwinkle) , Social Media Manager for LeapFrog Interactive. She is instrumental in our department in driving social media for our clients. She is a champion for social media and loves bringing new, inventive ideas for the table. Her enthusiasm is infectious and would be a great addition to the conference., Social Media Manager for LeapFrog Interactive. She is instrumental in our department in driving social media for our clients. She is a champion for social media and loves bringing new, inventive ideas for the table. Her enthusiasm is infectious and would be a great addition to the conference.

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