If I had to guess how many brands and marketers I speak to that don’t use data and analytics to regularly drive decisions around their social media management, I’d guess it would be in the 60-70 percent range. Is that as staggering to you as it is to me?

Thursday afternoon, I’m going to join Argyle Social CEO Eric Boggs for a free and informative webinar on Data-Drive Social Media Management. Eric has put together some pretty revealing statistics about how people share content and what effect that has on both click throughs and conversions. We’re going to talk about that, but also how you can use data to help drive relevance in your marketing efforts.

Image representing Argyle Social as depicted i...

Image via CrunchBase

The webinar is scheduled for 1 p.m. ET/10 a.m. PT on Thursday, August 4. (That’s this Thursday!) It is absolutely free. All you have to do is register to attend.

Don’t miss it. We’ll have some fun sharing interesting information with you as well as riffing on the theme of using information to help fuel your marketing efforts.

See you Thursday!

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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