If you subscribe to my monthly newsletter, you know when it comes to location-based services, I’m quite partial to Whrrl. Unlike Foursquare or Gowalla, there’s more to Whrrl than checking in and getting coupons. Whrrl allows you to annotate your visit with notes, images and more to create virtual scrapbooks of your event or visit. (Think a child’s T-ball game.) When there are more Whrrl users at an event, you can tie the stories together on the location’s page and see what other users are adding to the scrapbooks.

But the system is more than checkin and build content. There’s a full gaming component, recommendations and referrals and even real world activation for businesses and corporate partners. (Yes, Whrrl has opportunities for you to partner with them to drive real foot traffic to your location and take the concept of viral spread off-line. Watch the video. You’ll get it.)

During my recent trip to Seattle, I visited Whrrl’s offices and sat down with parent company Pelago CEO Jeff Hoden and product manager John Kim to talk about Whrrl.

Check out Whrrl. And if you’re close to a Murphy USA, give that a spin too. You could win free gas and more. Nice!

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.briandshelton.com Brian D. Shelton

    Looking forward to seeing the Android app for Whhrl. I am definitely intrigued by the “storytelling” component of this platform. More soon, I am sure…

    • AmyfromMARS

      There is a beta version of Whrrl for the Android now if you are interested I can send you the info? DM me @AmyfromMARS

  • http://garinkilpatrick.com/ Garin Kilpatrick

    Awesome concept. Foursquare is lacking by not supporting images. The only thing that I think is hindering whrrl is the brand. Foursquare as a brand is far catchier. With a new name I think Whrrl could dominate.

  • http://twitter.com/OfficeCavalry OfficeCavalry.com

    It has some features that Gowalla and Foursquare are missing. But I do love the interface and items from Gowalla, it's just so simple! I will definitely look into Whrrl a bit more now though.

  • http://www.eddybadrina.com/ Eddy Badrina

    Jason, I am pretty partial to Whrrl myself because I think, in the long run, they are much better set up for long-term use by businesses and non-profits. While they don't get all the mentions in the press that the other LBS do, they have built a solid foundation and their backers are well-respected (i.e. Kleiner Perkins) and have a knack for investing in businesses that are sustainable.

  • http://budurl.com/qgnv Francesca Trinidad

    whrrl is an interesting online service that promotes itself as a real-life game where you can join and create societies/clubs and refer places that you enjoy going to, what you happen to enjoy doing, post pictures and stories. think of it as a easter egghunt-slash-the sims with a scapbook fuction to go with it. for the most part, i don't really think this site is all that unique. if you try really hard, you can accomplish things you do on whrrl on facebook.

  • http://www.pushingsocial.com Stanford Smith

    This is why I value you Jason, I never heard of Whrrl until now. Dude you make me look mega-smart. I'll be diving into this deeper thanks for the heads-up.

  • http://www.facebook.com/townsendscott Scott Milam Townsend

    Jason:

    I'm right there with you on Whrrl. The story-telling aspect is the money.

  • http://www.facebook.com/profile.php?id=1260198731 Scott Crider

    Hey, Jason…I met you briefly at SoFresh a while back. Thanks for this article. My interactive agency represents Murphy USA and there is a lot more besides Whrrl happening with them on the social media front. I'd love to share and hook you up with them for an interview if you like.

    Scott

  • Pingback: Checking In With Whrrl … At Whrrl : Pelago, Inc.

  • http://www.estudentaid.com/ Student aid

    I think is hindering whirl is the brand. Foursquare as a brand is far catchier. what you happen to enjoy doing, post pictures and stories. think of it as a easter egghunt-slash-the sims with a scapbook fuction to go with it. for the most part, i don't really think this site is all that unique.