The holiday season is upon us and some last minute shopping has to be done. I thought I might offer up some book reviews as recommendations for you this week so you can hop on Amazon (affiliate links provided) and check off another couple folks from your lists. (And thought it’s a comfy sweatshirt, I am not a University of Georgia graduate. It was red and festive.)

Holiday Book Recommendations From Social Media Explorer from Jason Falls on Vimeo.

A quick recap with links:

Friends with Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo. It’s a good book for the social media skeptic or curmudgeonly boss that you need help convincing.

The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life
by Maribeth Kuzmeski. This is an excellent book for someone wanting to learn more about building relationships and networking to build a business rolodex. I would recommend it for an introverted type who may want to become a startup success or entrepreneur. It’s also a great book for young people who might want to become account executives or consultants in the communications industry.

Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives by Nicholas Kristakis and James Fowler. An academic look at social networks and how people communicate and share across those networks. If you’re a community manager or a brand person working on community building, it’s a strong foundational read for understanding how people communicate online (and offline).

Twitter Marketing For Dummies (For Dummies (Computer/Tech)) by Kyle Lacy. Kyle is a friend, but one who I would trust teaching Twitter marketing. He works with real clients and does good work. And Dummies books, for all their silliness, are very useful. I own about seven of them on various topics. Glad to own this one, too, if for nothing than for reminders and check lists.

Whether you buy these books or not, please do have a happy and safe holiday season. Thanks for reading Social Media Explorer. That’s all the gift I’ll ever need from ya.


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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.vmrcommunications.com Hugh Macken

    Jason,
    Great stuff and good timing on this post. I've 1 or 2 prospects in particular that I think would love Twitter Marketing 4 Dummies. I really like the fact that the author has some actual real paying clients. That makes a world of difference in terms of credibility in my mind. Thanks again and happy holidays to you and the entire SME community.

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Hugh. Glad to be of use. Have a great holiday!

  • http://www.kylelacy.com kylelacy

    Thanks for the shoutout!

  • http://www.kylelacy.com kylelacy

    Thanks for the shoutout!

  • secretsushi

    Great FTC disclosure for the win!

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  • http://zaneology.com zaneology

    I like the non-assuming comfortable-ness you have in your Videos. Thanks for sharing yourself and good info with us. Happy Holidays Jason.

    note: I agree with SecretSushi on the great FTC Disclosure.

    • http://socialmediaexplorer.com JasonFalls

      Thank you, Zane! Appreciate the comment.

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  • http://amymengel.com amymengel

    Officially my favorite SME post ever, if only because of the sweatshirt. Go Dawgs!

    (And thanks for the book recommendations, too.)

    • http://socialmediaexplorer.com JasonFalls

      It's one of my favorite sweatshirts. I've always like UGA, though have
      no allegiance to the Dawgs. Bought in in 1992 on New Year's Eve just
      before the Peach dropped. Comfy. Hasn't faded over the years, either.
      Thanks for stoppin' by.

  • http://socialmediaexplorer.com JasonFalls

    It's one of my favorite sweatshirts. I've always like UGA, though have
    no allegiance to the Dawgs. Bought in in 1992 on New Year's Eve just
    before the Peach dropped. Comfy. Hasn't faded over the years, either.
    Thanks for stoppin' by.

  • ShaneRQR

    Cool recommendations! I should probably read all of them, because I'm something of a social media idiot. :D

    • http://socialmediaexplorer.com JasonFalls

      Glad to be of service. And I'm sure you're giving yourself too little
      credit.

      • ShaneRQR

        You're probably right. Now that I've reached five twitter followers, it might be time to get myself one of those facebooks as well. ;)

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