Jason Falls

Jason Falls

I caught up with my Twitter buddy Mike Troiano at the Inbound Marketing Summit in San Francisco recently. Mike is on the board at Crimson Hexagon, a web applications company in Boston that has its philosophies based on Harvard research and theories. When I asked about what they were up to, Mike told me about VoxTrot, a soon-to-be released social media monitoring product that looks at gauging online conversations a bit differently than other tools like Radian6, Scout Labs and Techrigy.

Instead of trying to explain it myself, I thought the subject might be good for another edition of SME-TV so Mike could offer up a more intelligent explanation of the service.

To my knowledge, VoxTrot has not been fully released. You can see a demo of it here. You can also reach out to Mike or the folks at Crimson Hexagon to find out more.

What do you think of the approach Mike explained? Does it shift the metric in the monitoring world or just offer a different take? Your thoughts? Comments!

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

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  • http://www.sgw.com/ Walt Guarino

    I think this is a terrific tool. As more companies add community managers to their staff, it certainly would make that person's life a lot easier. I will look forward to learning more about VoxTrot.

  • http://www.sgw.com/ Walt Guarino

    I think this is a terrific tool. As more companies add community managers to their staff, it certainly would make that person's life a lot easier. I will look forward to learning more about VoxTrot.

  • http://www.sgw.com/ Walt Guarino

    I think this is a terrific tool. As more companies add community managers to their staff, it certainly would make that person's life a lot easier. I will look forward to learning more about VoxTrot.

  • http://www.facebook.com/people/Brad-B-McCormick/512809981 Brad B McCormick

    An amazing tool. Going to be a game changer, I bet.

  • http://www.facebook.com/people/Brad-B-McCormick/512809981 Brad B McCormick

    An amazing tool. Going to be a game changer, I bet.

  • http://www.facebook.com/people/Brad-B-McCormick/512809981 Brad B McCormick

    An amazing tool. Going to be a game changer, I bet.

  • http://twitter.com/pujamadan Puja Madan

    Thanks for this post Jason. Some much needed features there.

    I think big companies and brands will see tremendous value in VoxTrot, given the sheer volume of conversations about their brand/products. A theme-based analysis will provide insights – both into prod dev as well as community mgmt.

    Smaller companies and startups might not require such an advanced tool (I'm assuming such mathematical, analytical sophistication comes at a price!)

  • http://twitter.com/pujamadan Puja Madan

    Thanks for this post Jason. Some much needed features there.

    I think big companies and brands will see tremendous value in VoxTrot, given the sheer volume of conversations about their brand/products. A theme-based analysis will provide insights – both into prod dev as well as community mgmt.

    Smaller companies and startups might not require such an advanced tool (I'm assuming such mathematical, analytical sophistication comes at a price!)

  • http://twitter.com/pujamadan Puja Madan

    Thanks for this post Jason. Some much needed features there.

    I think big companies and brands will see tremendous value in VoxTrot, given the sheer volume of conversations about their brand/products. A theme-based analysis will provide insights – both into prod dev as well as community mgmt.

    Smaller companies and startups might not require such an advanced tool (I'm assuming such mathematical, analytical sophistication comes at a price!)

  • http://www.scoutlabs.com/ Margaret Francis

    I will be very interested to see this product function in the wild as opposed to a controlled and groomed demo. This kind of analysis is usually the results of a combination of human effort and technological tools, but we have not yet seen it come to market in a truly automated way. I would also be interested to know what data the analysis is based on- anyone from Crimson Hexagon listening in on this thread who can comment?

  • http://www.scoutlabs.com/ Margaret Francis

    I will be very interested to see this product function in the wild as opposed to a controlled and groomed demo. This kind of analysis is usually the results of a combination of human effort and technological tools, but we have not yet seen it come to market in a truly automated way. I would also be interested to know what data the analysis is based on- anyone from Crimson Hexagon listening in on this thread who can comment?

  • http://www.scoutlabs.com/ Margaret Francis

    I will be very interested to see this product function in the wild as opposed to a controlled and groomed demo. This kind of analysis is usually the results of a combination of human effort and technological tools, but we have not yet seen it come to market in a truly automated way. I would also be interested to know what data the analysis is based on- anyone from Crimson Hexagon listening in on this thread who can comment?

  • http://www.scoutlabs.com/ Margaret Francis

    Again- anyone from Crimson Hexagon listening who can tell us what kinds of data they are basing the theme analysis on? Is it mostly blogs?

    • http://scalableintimacy.com miketrap

      Sorry for the delay, Margaret, it's been a long day.

      Our data set includes blogs, twitter, forum messages, flickr, youtube, and a handful of other data sources. And it very much works “in the wild.”

      More: http://www.crimsonhexagon.com/product/

  • http://www.scoutlabs.com/ Margaret Francis

    Again- anyone from Crimson Hexagon listening who can tell us what kinds of data they are basing the theme analysis on? Is it mostly blogs?

  • http://www.scoutlabs.com/ Margaret Francis

    Again- anyone from Crimson Hexagon listening who can tell us what kinds of data they are basing the theme analysis on? Is it mostly blogs?

  • http://scalableintimacy.com miketrap

    Sorry for the delay, Margaret, it's been a long day.

    Our data set includes blogs, twitter, forum messages, flickr, youtube, and a handful of other data sources. And it very much works “in the wild.”

    More: http://www.crimsonhexagon.com/product/

  • http://scalableintimacy.com miketrap

    Sorry for the delay, Margaret, it's been a long day.

    Our data set includes blogs, twitter, forum messages, flickr, youtube, and a handful of other data sources. And it very much works “in the wild.”

    More: http://www.crimsonhexagon.com/product/

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