For any number of reasons, I don’t often write about client projects. If you’ve ever wondered why, the reasons can include the client’s permission, legal approvals and issues with the client or the contract we have with them, the fact that sometimes recommendations are only partially adopted and I don’t want readers pointing out obvious flaws in strategies that would have been avoided had full recommendations been adopted and, of course, frequently spamming you with my own stuff undermines my credibility.

Today, though, I make an exception to share something pretty fun with everyone.