There was one session that really stood out for me at #SXSW this year. Anne Wojcicki, CEO of 23 and Me addressed all of the controversy surrounding their genome mapping product head on. 23andMe.com takes the saliva from their customers and maps a slice of their DNA. They map everything from your ancestry, your drug response, your disease risk to your inherited conditions and traits. And they do it for a price that is shockingly low, $99.