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80/20 Rule

Your content is like the polar vortex

by · January 30, 2014

Writer’s note: It’s possible that this post is really cranky because I am cold…

Oh dear lord, has this been the wintriest winter ever, or what? It is wreaking havoc on most of the population of the US. Cancelled flights, schools closed, the Super Bowl on SATURDAY?!?! We have had not one, but TWO polar vortexes (what’s the plural of vortex anyway?!) and I cannot decide what’s worse, that I live and work in the coldest house in the world or that all of the social media marketing campaigns I am seeing right now have a lot in common with this very unfortunate winter weather phenomenon. Is you content like the polar vortex? Here’s a few ways to know…


Top Social Media Mistakes, According to the Experts

by · February 1, 2013

Nearly 90% of U.S. companies are using social media, according to eMarketer. Clearly, we’ve come a long way since the days when businesses debated if they should be participating in social media. Now, it’s about how businesses are using social and whether those efforts are effective.

There is no dearth of advice on best-practices in social media. For marketers, this generous supply of tips can be overwhelming and even contradictory. Therefore, it’s not surprising that many brands on social networks make mistakes that result in low community following, sub-par engagement levels, and customer alienation.