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Abraham Maslow

Everything isn’t a nail.

by · January 11, 2013

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” – Abraham Maslow

In the last year, I’ve moved from a multidisciplinary web agency to a small consultancy to a huge eCommerce retailer. In each of these business environments, I’ve noticed how¬†discipline bias can show up in different ways to reduce the effectiveness of any business’ marketing efforts.

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