Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
So brands are chomping at the bit to jump into Google+ ?
Understandable, but the truth is most big brands — and most companies — are still struggling with the other platforms. Social media is still foreign to them, and most flail around like fish out of water.
Marketers know this problem. The issue was raised again in a nicely written piece recently in Advertising Age. The author concludes with, “In a nutshell, they need to act less like brands and more like people.”
The problem
Image by bgreenlee via Flickr
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