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advertising agencies

Culture Clash
Image by LU5H.bunny via Flickr

Advertising agencies around the country are trying to figure out social media. How do we do it? How do we sell it? Do we have to?

The answer is probably yes, you do have to if you want to continue to offer a full range of marketing services to your clients, and bill appropriately. Some agencies are doing a good job adjusting, hiring smart social media thinkers and getting smart about social media quickly. Others are still cocking their head sideways like a puppy trying to figure out a vacuum cleaner.

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How Many Agencies Claimed They’re “Connected” This Week?

February 14, 2008

Because I’m one of few advertising agency folks playing vocally in the social media space, several friends have asked for my reaction to Forrester’s “The Connected Agency” report released Friday. I’ve also had a few ask what I thought about Jeremiah Owyang’s ear-flipping of the agency world with his post on Sunday.
My reaction? I’m surprised [...]

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