The best brands have you in their marketing net before you really know it. They draw you in, although sometimes we may not be completely clear as to how or why, but we are there because we want to be. It occurred to me this last weekend while doing some holiday shopping for my bride that we were deep into a particular brand’s netting.
A few weeks ago, I told you of a new challenge for me with Doe-Anderson and that I would be hiring a few folks to help me tackle my role as Director of Interactive and On-Line Communications. Yesterday, two of the four posted positions were officially filled.
On the social media front, I’m excited to welcome David Finch to the team. A friend and fellow Social Media Club Louisville board member, David is an established blogger and thinker in the social media space, has a sharp mind and an astute business sense and happens to be pretty darn good at driving traffic to websites, too.