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advertising

An Ad Agency Getting It Right

October 16, 2009 · Comments

A stroke of good fortune recently let me to swing by the Boston offices of Mullen, one of the nation’s most successful and, frankly, interesting advertising agencies. The firm works with great brands like Panera Bread, Ask.com, Stanley, CSX Transportation and the Boston Bruins, among others. It also has developed quite a reputation as a social media savvy ad agency.

To explore why, I took a few moments to talk to Edward Boches, Mullen’s chief creative officer (who also lists “chief social media officer” on his business card – very cool) about his agency’s approach and successes.

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Baked In Has Great Ideas Baked In

October 8, 2009

Advertising genius Alex Bogusky and his Crispin Porter + Bogusky colleague and creative thought leader John Windsor have a new book out called, “Baked In: Creating Products That Market Themselves.” I’ve read it and highly recommend it.
The point of the book is to deliver a series of recipes to enable you to bake great marketing [...]

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Exploring Sponsored Conversations With IZEA’s Ted Murphy

August 19, 2009

I had the pleasure of connecting with Ted Murphy, CEO of IZEA, the sponsored conversations company, last week. We talked via ooVoo, a video chat software, for an episode of Social Media Explorer TV.

Talking Sponsored Conversations With IZEA’s Ted Murphy from Jason Falls on Vimeo.
Sponsored conversations touches on some controversy because the purists in social [...]

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You’re Going To Hear A Lot About This Book

August 17, 2009

I read “Trust Agents” this weekend. Before you read further, please know that both authors, Chris Brogan and Julien Smith, are people I consider friends. Their publisher sent me a free copy of the book to read and review. I’m not unbiased here, nor do I intend to fake it.
But you can trust me when [...]

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The Economy of Free Is Stupid

June 29, 2009

There’s a lot I love about the Web 2.0 culture. Open source platforms and the abundance of free tools and technologies available to us all are chief among them. But there is also a fair amount of insanity in those approaches that I fear is creeping up on us.
The inspiration for this post was a [...]

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Will Social Media Save The Newspaper Industry?

May 8, 2009

One thing I could guarantee growing up in a small Midwestern farming community was that in our house there would always be two daily newspapers and RC cola. The newspaper for our family was the door into another world. It contained entry into distant lands, humor, games and even advice. It sparked conversations and influenced [...]

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If CMOs Are Unhappy With Digital, It’s Their Own Fault

April 21, 2009

According to an article in AdWeek and a survey conducted by recruiting firm Heidrick & Struggles, chief marketing officers are unhappy with their digital strategies. H&S polled 111 senior marketing executives at firms with $1 billion or more in annual revenues to come up with the “kinda sucks” prerogative. This essentially means they polled people [...]

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Me 2.0 – Build A Powerful Brand To Ensure Career Success

April 10, 2009

This week Dan Schawbel, of the Personal Branding Blog released his latest book, Me 2.0. Dan has become a leading personal branding expert for Gen-Y. He also has introduced a whole new generation to personal branding. Dan’s approach has afforded him the opportunity to be recognized by leading advertising publications as well as publishing his [...]

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Would Advertising Offend You?

March 17, 2009

I’ve had a couple of discussions with colleagues at South by Southwest about the monetization of blogs. I’m also asked to comment on monetization strategies when I speak about blogging. While I have a cursory understanding of the topic, I don’t practice blog advertising or affiliate marketing myself, sans some Google ads on my personal [...]

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Ogilvy On Social Media: “Totally Baffled” Says Biographer

February 23, 2009

Legendary ad man David Ogilvy, “would be totally baffled by social media, despite its being transparent,” Kenneth Roman says. Roman, the former Chairman and CEO of Ogilvy & Mather and author of the new David Ogilvy biography, “The King of Madison Avenue,” answered a few questions from me last week about his new book, which [...]

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Sam Bradley: Don’t Lose Faith In Advertising

January 14, 2009

EDITOR’S NOTE: Today’s post is a guest post from Sam Bradley, assistant professor of advertising in the College of Mass Communications at Texas Tech. It was inspired by a comment Bradley left on a previous post at Social Media Explorer, expanded upon by Bradley at my request and now offered here for your reading. Bradley [...]

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