Let’s say you’re convinced of the power of social media. You’ve recognized the importance and relevance of the social media audience for your brand or organization. You’re ready to start getting involved in the conversation and developing your online brand community.
But you have no idea where to begin, or how to implement a social [...]

Every time someone brings up the term “social advertising” the anal retentive word smith in me starts picking it apart. Social advertising doesn’t accurately describe banners or images that appear based on what the site knows about you. An ad for Seth Godin’s latest book showing up on my Amazon.com login screen because the site [...]

I joked via Twitter Sunday evening that my 2,000th tweet (Yes, that’s what we call it and yes, it’s ridiculous.) was upcoming and for a mere $5.00 sent to my PayPal account, I would pimp your wares. Part of the reason I use Twitter is to bring a smile to people’s faces with my odd-ball [...]

H&R Block started following me on Twitter. I didn’t think much of it. I’ve been followed by Spiderman before. (I assume the movie, though they never reached out to me.)
A couple days later, I got an email from a person named Michelle asking me if taxes and social media mix. Here we go again. But [...]

There’s a little diner on the block down from my office called Boomers. It’s a quaint little place run by a couple older than me (as opposed to older couple), John and Carole Taylor. The restaurant has decent food, decent prices and a good location but so do a dozen or so places within walking [...]