Posts tagged as:

agencies

Is Content Marketing The New Advertising?

by Eric Brown · November 9, 2010

As a business owner who was typically on the buying end of advertising and marketing, but now on the selling end, it is pretty fascinating to watch what is occurring in Social Media Land. A couple of encounters this week that continue to resonate that the winds of Advertising and Marketing continue to change.

The Winds Have Shifted

It sure seems like the average small ad agency guys are scrambling. This post isn’t about agency bashing, although I am not much of a fan, nor is it about traditional marketing and advertising going away, because it isn’t. This post is about numbers.

Read More →
29 comments

Reinventing Doe Interactive

by Jason Falls · December 16, 2008

A few weeks ago, I told you of a new challenge for me with Doe-Anderson and that I would be hiring a few folks to help me tackle my role as Director of Interactive and On-Line Communications. Yesterday, two of the four posted positions were officially filled.

On the social media front, I’m excited to welcome David Finch to the team. A friend and fellow Social Media Club Louisville board member, David is an established blogger and thinker in the social media space, has a sharp mind and an astute business sense and happens to be pretty darn good at driving traffic to websites, too.

Read More →
7 comments

Diving (Safely!) into Social Media: Working with Partners and Vendors

by Kat French · July 7, 2008

Welcome to Part 3 of a 4 part series on getting your organization acclimated to and actively involved in social media. In earlier posts, we talked about setting the stage for social media participation, and writing an effective RFP. This time around, we’re going to examine another key aspect of intentional, strategic social media participation: working with partners and vendors.

image courtesy Paleontour on FlickrWhether it’s an agency providing consulting or a deeper level of implementation, a freelance blogger providing content, or a tech firm offering monitoring or deployment solutions, outsourcing will probably be an element of your social media effort.

Read More →
6 comments

Subscribe to SME via email!

Close (X)

Probably the best thing you will do all day.

Select your interests