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Four Traits Every Brand Needs From Agency Partners

by · January 22, 2015

Many of us spend our career on one side of the table: Brand side or agency side. Expectations are set based on the experiences we have with those on the opposite end. I have spent time on both sides, but most of my experience comes from the agency side. From my time as an agency partner, I’ve come to learn that some brands have very low standards for their agency partners, which leave them with a less than “WOW” experience. A recent conversation with one my clients inspired me to share these four not-so-obvious traits every brand side marketer should expect from their agency partners.


Seven Tips For Leading A Team That Works Remotely

by · June 27, 2014

Last week, our team member Danielle Terreri wrote a fantastic post full of tips for working remotely. Today I’d like to continue this topic with some tips on managing remotely. As the Director of Client Services for SME Digital, I head up our account management team. A team that is currently spread out across three states and two countries. The very definition of a remote team (I’m in Sayulita, Mexico for the month in case anyone’s curious). Here are some of the tips I abide by for leading this group of outstanding individuals.


Five Signs Your Organization Is Crippled By A Culture Of Fear

by · May 16, 2014

Your company has a culture. This isn’t news.  Some cultures express themselves consciously, written on signs plastered to hallways or found on your website. Others subconsciously, hidden away in the minds and work processes of its employees; an unofficial, unspoken, culture that permeates an organization.

SME Digital (the agency arm of Social Media Explorer), prides itself on its “Work from Anywhere” culture. Our team is free to work from anywhere across the globe (provided they can find a strong internet connection and be available for client calls). I’m currently writing this post from a rental in Victoria, Canada, where I’ve been staying for the past couple weeks. Not going to lie, it’s a pretty wonderful experience and adds, for me, a unique level of value to the company. And that value-add is exactly why we have “Work from Anywhere” as part of our culture.


Bring On The Golden Age Of Mobile [INFOGRAPHIC]

by · May 2, 2014

There’s no denying that mobile technology has become a huge part of how we, civilization, communicates. Sure a well-timed homing pigeon works in a pinch, but it lacks the elegance of a plastic rectangle that can do everything from call my mom, to give me 3am recommendations to qualm my Thai food craving.

Gone are the days where marketers and agencies had to herald in the era of mobile, clamoring cowbells screaming, “Mobile is coming! Mobile is coming!”

Because guess what it’s here.