Advertising genius Alex Bogusky and his Crispin Porter + Bogusky colleague and creative thought leader John Windsor have a new book out called, “Baked In: Creating Products That Market Themselves.” I’ve read it and highly recommend it.

The point of the book is to deliver a series of recipes to enable you to bake great marketing into your product by making great products. It’s a fantastic (and quick) read for the brand manager, ad agency types, C-level folks and even the communications world newbie wanting to get a jump start on some great ideas for their careers.