Jason Falls

In the second of our short series on free ways to research website traffic, we’re taking a look at Quantcast today. This tool has become one of my favorite places to research websites and blogs as a public relations professional. There are many good things to say about Quantcast and I encourage you to go there, plug in some websites and see what you can see. However, Quantcast has one major drawback: A site owner has to volunteer to be measured by Quantcast, meaning if a blogger doesn’t install the Quantcast code on their site, you’re out of luck. Still, there’s a lot of good, so let’s dive in.