The social web has almost relegated website traffic to a shoulder shrug of a statistic for some. But the number of people of visit your website or blog is an important measure of your reach or exposure. However, many people make a mistake in analyzing or even determining a website’s traffic. And the social web is partially to blame.
RSS feeds change not only the metric, but the information you’re looking for. Here’s why:
Last month I shared some meager website analytics and other influence factors for Social Media Explorer that resulted from the real, live networking opportunity presented at SMX Social Media in New York. My post illustrated the importance of doing the ole’ grip-and-grin and how actual networking is more effective than social networking (which I’m defining as online networking) at building a blog’s success.
My November was highlighted by a fantastic experience networking at Blog World Expo in Las Vegas. There, I was able to network with a wider cadre of bloggers and influencers from around the social media space, talk about my blog and connect with several people I’ve admired and followed over the last few years. The metrics of that networking opportunity again show a considerable jump in the Influence Scorecard for Social Media Explorer.