Posts tagged as:

analytics

How To Measure Content Interest Using Google Analytics and AddThis

by · December 29, 2010

A while back I showed you how to visualize user interest in your content. It was the last of a trilogy of posts on Content Interest Index (CII). Now here’s a real-world way that you can measure CII on your site. It uses Google Analytics and the social sharing application AddThis. Both are free.

What are the benefits of measuring CII? You’ll be able to see, right in Google Analytics, how many people are emailing, “Liking,” Tweeting and in other ways loving your content. This is particularly important for content that moves people to buy something. The more people who are interested, the more eventually purchase!

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How Many People Actually Consume Your Content?

by · December 6, 2010

How do you measure the number of people your digital marketing efforts reach? More specifically for those of you using content marketing, blogging or similar activities on your website, how are you quantifying that success? Is it Google Analytics or other website measurement tools? Is it the number of RSS feed readers for your syndicated content? A combination of both?

To put it bluntly, if your CEO passed you in the hall five minutes from now and asked, “How many people read our blog each day?” what number would you quote?

Google Analytics v2.0
Image by vrypan via Flickr
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When is 31 flavors more than 11.5 million?

by · December 3, 2010

A while back I read a great post by web analytics master Avinash Kaushik.  He wrote a bit about data geeks and the mountains of information they routinely collect and build.  Information about traffic source overlain with pageviews,  special segmentation, abandonment rates and exit pages, ad nauseam.   Great piles of information that are watched daily and reported weekly.  It’s the stuff the big-wigs asked for once it became known that the web analytics package could surface the goods. All the company needs in order to get ahead is a little more information …

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Feedburner Gets Face Lift. Sign Of Things To Come?

by · December 2, 2010

I logged into Feedburner late today to check on some analytics and saw a “Try out the NEW (beta) version!” link at the top. While I don’t claim to even know if this is new-new, as in today new, or if it’s even been written about by others, I figured I’d turn on the camera and let y’all see what I see and talk about it a bit.

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Determining Your Website’s Traffic On The Social Web

by · September 2, 2009

The social web has almost relegated website traffic to a shoulder shrug of a statistic  for some. But the number of people of visit your website or blog is an important measure of your reach or exposure. However, many people make a mistake in analyzing or even determining a website’s traffic. And the social web is partially to blame.

RSS feeds change not only the metric, but the information you’re looking for. Here’s why:

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More Evidence: Actual Networking Beats Social Networking Everytime

by · November 30, 2007

Last month I shared some meager website analytics and other influence factors for Social Media Explorer that resulted from the real, live networking opportunity presented at SMX Social Media in New York. My post illustrated the importance of doing the ole’ grip-and-grin and how actual networking is more effective than social networking (which I’m defining as online networking) at building a blog’s success.

My November was highlighted by a fantastic experience networking at Blog World Expo in Las Vegas. There, I was able to network with a wider cadre of bloggers and influencers from around the social media space, talk about my blog and connect with several people I’ve admired and followed over the last few years. The metrics of that networking opportunity again show a considerable jump in the Influence Scorecard for Social Media Explorer.

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