When I got home Thursday, I had a package waiting. It was from Andy Sernovitz, the Word-Of-Mouth guru. Andy has invited me to speak at a one day event he’s putting on in Chicago Dec. 16 called, “Word of Mouth Supergeniuses.” You can learn more on the event website, but keep reading first.

The package contained a yellow T-shirt. I unfolded it and read the front. It’s a shirt customized for me, saying I’m speaking at the event and giving out my event discount code, “JASONISMYHERO,” which gets you $101 off the price of admission. This is an outstanding example of why you should consider coming to the event. Andy knows how to make people talk about a product or service. He’s called upon other experts in various categories, including several major brands, to teach similar techniques.