David Finch

Yesterday, I gave a presentation at a social media bootcamp to a group of non-profit organizational leaders on the entrance phase of social media. Like all events like these, and I’m sure the same for the events that you’ve participated in, comes a common question:

“How long does this take?”

I understand for small organizations with limited budgets the thoughts that run through the minds of their leaders when someone suggests the time that they spend on microblogging sites, such as Twitter as well as other social media sites. Hiring new team members or freeing up current members can seem daunting especially if they are still wrestling with how much return are they going to have on this investment of time and personnel.