Posts tagged as:

appinions

The Influencer Continuum Model for Influencer Engagement

by · November 7, 2012

I’m a huge advocate for blogger programs and blogger engagement.  Those of you who have read me here at SME for a while know that I’m on a bit of a personal mission to improve outreach methods by PR and marketing people, and also help bloggers to work more effectively with marketers.  Good blogger programs are really a win-win for everyone, if true to both brand and blogger missions, and executed well.

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A Guide To Influence Measurement Tools Worth Reading

by · July 9, 2012

The fine folks at The Realtime Report have put together a very nice guide to understanding social influence measurement tools that should be rather helpful if you’re interested in understanding and leveraging influencers in your marketing program. And the fine folks at Appinions are offering a limited supply of those reports for free. Honestly, I missed this report when it first came out, but have recently read it and am quite impressed.

Not only is it thorough and thoughtful, but even breaks the tools (like Klout, Kred, Traackr and so on) down into personal influence and contextual influence spheres. I consider myself fairly well-read on the topic and I learned a few things here.

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