aprilaire

The social media purists will tell you that a corporate blog serves as a community hub for your brand. They say it gives your customers a connection point to your company and engenders a sense of community. In some cases that’s true, but you’re going to see me exploring corporate blogging a lot more this year to follow up on a theory that your “community” or “audience” for your blog isn’t what you think it is. That, and the ultimate judge of a corporate blogging effort must be more closely tied to success metrics than making everyone feel good.

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