Audience
by Ike Pigott">Ike Pigott
July 17, 2013
This is a strange time for marketers. So many of the fundamental metrics that have been essential to the business have been rendered either meaningless or less meaningful. The definition of “audience” has changed, and...read more
by Blake Cohen
April 26, 2011
We in marketing love us some big ideas. Attention-getting, jaw-dropping, breathtaking ideas that captivate our audience and sway them into taking action. It’s how we get noticed. It’s how we win awards. It’s how we achieve...read more