Automation

Marketing automation is essential for companies of all sizes. Polls have shown that 51% of companies depend on marketing automation tools to better reach their customers. When used properly, these tools can bolster the production...read more

Marketers are understandably skeptical whenever a new tool offers to revolutionize the efficiency of their marketing spend. It still remains to be seen whether content discovery can finally deliver on the age-old marketing promise of “the right offer to the right person at the right time.”

A robot didn’t write this post. But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon. Depressing? Definitely. Crazy? Maybe not. Automation is...read more